MarketHub Europe: tourism leaders reveal the traveller of tomorrow

Personalization was another key theme during the first day of the conference

(Source: Media Hotelbeds)

Wellness breaks and walking in the footsteps of your favourite TV  characters are just two of the emerging trends in the travel industry unveiled by Hotelbeds’ CEO,  Nicolas Huss during the company’s MarketHub Europe taking place in Amsterdam this week. 

Under the theme “Where Next”, conference delegates debated the “Traveller of tomorrow”,  pinpointing new themes that will drive the industry in 2023 and beyond. 

Huss revealed that 39% of global travellers who considered trips to destinations after seeing them  on shows or movies went on to make booking. TV tourism was the second most influential source  of travel inspiration – just 2% behind the long-standing leader, advice from friends and family. 

“The ongoing sophistication of the traveller is not only about the pricing comparisons and high  customer service; Travellers also want to enhanced and sophisticated experiences that nurture their  worldview and help them relive TV shows while also reconnecting to themselves, nature,  philosophy,” Huss told the audience of 400 travel and tourism leaders. 

“Wellness breaks have bounced back from 2021, recording a rise of more than 30% last year,” Huss  said. “Almost half of global travellers are also more open to wellness breaks than ever before, which  underscores that travellers are becoming more sophisticated and their worldview is changing  towards more balanced life internally and externally.” 

A desire for connected trips and an individual experience are driving the industry forward. This was  echoed by Raphaël Zier, Co-Founder and Executive Chairman of PerfectStay, who said: “I strongly  believe we are witnessing the end of the search engine as we’ve known it for the past 20 years – very soon we will see an evolution in the digital ecosystem. ChatGPT is one example of how AI can  provide a ‘one-to-me’ experience instead of a ‘one-to-many’ or even ‘one-to-one’ experience. This  will likely generate huge loyalty from customers.” 

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