Air Canada and Amadeus expand their strategic partnership

As New Distribution Capability (NDC) technology continues to create new retail opportunities for airlines around the world, Air Canada and Amadeus have expanded their longstanding collaboration. Air Canada will enable access to its full range of content from NDC through the Amadeus Travel Platform, leveraging Altéa NDC, Amadeus' IT solution that enables airlines to deliver better travel retail experiences by distributing personalized offers and adapted. In addition, the airline's traditionally sourced content (EDIFACT) will be available worldwide to travel sellers and businesses using the Amadeus Travel Platform.

"Amadeus and Air Canada have a long history of collaboration to improve the travel experience and empower travel sellers. We are proud to take this important step by offering our NDC content for the first time through a GDS. Now agencies and Travel buyers will have access to our most comprehensive range of content and will be well-equipped for the introduction of new products and capabilities," said Mark Nasr, Air Canada's Senior Vice President of Products, Marketing and E-Commerce. "For buyers and travelers, this means that their agency of choice, whether it's a local independent agency or a large travel management provider, will be able to offer a broader range of rich content,

As an Amadeus Altéa customer for its passenger care system, Air Canada will benefit from a single Passenger Name Record (PNR) to manage the end-to-end passenger experience. Benefits also include increased efficiency and seamless integration of Altéa NDC with the Amadeus Travel Platform, enabling travel sellers to efficiently purchase, book and manage travel content sourced from NDC.

"We are pleased to consolidate our strategic alliance with Air Canada, providing the airline with technology to manage the distribution of its NDC content with full integration through the Amadeus Travel Platform," said Rajiv Rajian, Executive Vice President and Chief Commercial Officer, Americas, Amadeus . "It's important to us that our travel seller customers are able to choose and access the best deals through the Amadeus Travel Platform. With our expanded partnership, Air Canada will have the ability to distribute personalized and enriched offers and provide travel seller customers with Amadeus travels its full range of NDC content."

These advances are based on the successful collaboration between both companies. Over the past decade, Amadeus and Air Canada have worked together to introduce a modern reservations system, new and expanded functionalities for the website and mobile app, an industry-leading loyalty shopping and redemption experience, and expanded connectivity with dozens of partner airlines from around the world.