Sabre launches United Airlines NDC offers to travel buyers

Sabre Corporation (NASDAQ: SABR), a leading provider of software and technology to the global travel industry, and United Airlines, today announced the availability of United's NDC offerings through Saber's Global Distribution System (GDS).

Sabre-connected travel buyers, agencies, and developer partners will be able to purchase , book, and service United's NDC content through Sabre's Offer and Order APIs, the agency's point-of-sale tool, Sabre Red 360 , and the online booking tool, GetThere.

“We are excited to launch United Airlines NDC content this week, marking the 10th airline with which we have completed integration and made content available to agencies around the world through NDC,” said Kathy Morgan, Vice President of NDC and Airline Supply at Saber Travel Solutions. “By offering a suite of NDC solutions and enabling air content on our NDC channels, we are helping airlines move from where they are today to a modern new approach to travel retail, a key step in commercial evolution and the distribution in the travel industry.

Travel buyers connected to Sabre's GDS will be able to choose enhanced United offers, including United's continuous pricing content at the lowest fares available on these channels. They will also have access to more descriptive information about United flight offers, as well as the seat selection enabled in the booking route. United's NDC deals are currently available in more than 70 countries, with more coming soon.

Sabre's Offer and Order APIs are the foundation of a modern digital marketplace that enables airlines to dynamically create and distribute personalized offers through any channel, while seamlessly issuing and delivering as orders. Sabre Red 360 unlocks a full spectrum of bookable content and insightful information to efficiently create personalized travel experiences that travel buyers can sell and cater to.