Embassy of Japan and Embratur will act to expand tourist flow between the countries
The Agency's president, Marcelo Freixo, was received by the Japanese ambassador in Brazil, Hayashi Teiji. This year, the 115th anniversary of the Day of Japanese Immigration in Brazil is celebrated
The president of Embratur, Marcelo Freixos, was received by the Japanese ambassador, Hayashi Teiji, in a meeting held this Wednesday (19), at the Japanese Embassy in Brazil. During the meeting, tourism promotion policies were discussed to ensure an increase in the flow of travelers between the countries.
Freixo introduced the ambassador to some of the main Brazilian destinations, especially ecotourism, a segment that has strong appeal with the Japanese public. “We are very interested in the exchange between tourism in Brazil and Japan. We are going to put the technical teams to talk, even to mature the possibility of reactivating our office in the country, which we already had in 2003 and it was a great experience, helping to bring more Japanese tourists to Brazilian tourist destinations”, highlighted Freixo.
The diplomat indicated that the resumption of tourism after the covid-19 pandemic is heating up in Japan, and made himself available to continue exchanging strategic information with Embratur. “Brazil has a lot of tourist potential. 5 years ago we signed a memorandum on tourism cooperation between countries, but covid got in the way. Now, we want to resume that partnership with a new memo,” he explained.
Accompanying the Japanese ambassador to Brazil, the first secretary and head of the Political Department, Iwanami Yuka, and the first secretary, Komiya Makoto, participated in the meeting. On behalf of Embratur, the director of Marketing, Intelligence and Communication, Jaqueline Gil; the Institutional Relations manager, Júnior Bozella, and the Audit and Control manager, Fábio Trad.
Immigrants
This year, on June 18, Japan and Brazil celebrate the 115th anniversary of Japanese immigration to Brazil. The date has become a link between nations, as it marks the day when Brazil began to receive Japanese immigrants to work on coffee plantations in the state of São Paulo.
Currently, the Embassy of Japan in Brazil estimates that approximately 2 million Japanese people and descendants, the largest population of Japanese origin outside of Japan, live in Brazil.