Anantara Hotels, Resorts & Spas announces the sponsorship of the Mutua Madrid Open 2023

Anantara Hotels, Resorts & Spas is pleased to announce the official sponsorship of the Mutua Madrid Open, one of the most prestigious events on the international tennis calendar. The agreement has been signed by Gerard Tsobanian, CEO of the Mutua Madrid Open, and Hugo Rovira, General Director of Anantara Hotels, Resorts & Spas for Southern Europe.

The Mutua Madrid Open is held from April 24 to May 7, 2023 at La Caja Mágica in Madrid. This edition is expected to receive the best tennis players in the world, who will compete for the title of champion in an impressive display of sportsmanship.

The sponsorship of the ATP Masters 1,000 and WTA 1,000 Mutua Madrid Open, which this year celebrates its 21st edition, is a historic step for Anantara, which has been expanding its portfolio of luxury hotels and resorts in Europe. Anantara, a global brand originating from Thailand, arrived in Spain for the first time in 2019 with the opening of the famous Anantara Villa Padierna Palace Marbella Resort and, since then, it has carried out a major expansion throughout Europe to currently have eight hotels, with the upcoming opening of the Anantara Convento di Amalfi Grand Hotel, located on Italy's iconic Amalfi Coast.

In the words of Hugo Rovira, "We are very pleased to begin our relationship with the Mutua Madrid Open and to form part of this alliance with one of the most important tennis tournaments in the world."

For his part, Giles Selves, Senior Vice President of luxury hotels at Minor Hotels in Europe, Anantara's parent company, explains that “Anantara is delighted to be an official sponsor of the Mutua Madrid Open. The brand is focused on delivering exceptional hospitality experiences to the world and this tournament offers a unique opportunity to showcase our commitment to excellence, both in sport and hospitality."

Anantara's sponsorship of the Mutua Madrid Open 2023 is a fundamental step to present the expansion of the brand in Europe. With a portfolio of more than 45 luxury hotels and resorts across Asia, the Middle East, Africa and Europe, Anantara is committed to providing guests with unforgettable experiences, wherever they travel
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Within the hospitality area of ​​the tournament in the Magic Box, Anantara DISCOVERY, the brand's loyalty program that is part of GHA DISCOVERY, will have an experiential boutique. In it, attendees will have the opportunity to join the program and start enjoying additional savings of up to 10% for their stays, as well as earn DISCOVERY Dollars on accommodation, restaurants, hotel services and much more from day one. The GHA DISCOVERY program offers more than 800 hotels and resorts from 40 brands in 100 countries to a total of 21 million members worldwide.