Brazil and Portugal sign an agreement and start joint actions in tourism

Embratur and the Public Institute of Tourism of Portugal signed a cooperation agreement to exchange experiences in the areas of innovation and information technology with a focus on the international promotion of tourism. The signing took place this Saturday (22nd), in Lisbon, during the 13th Luso-Brazilian Summit, and was attended by President Lula and the Prime Minister of Portugal, António Costa. In addition to exchanging experiences in the field of technological innovation, the countries will exchange information on actions to attract foreign tourists based on segments ranging from surfing to literary tourism.

“Portugal has doubled the number of foreign tourists in ten years, and this number is the result of a strategy that involves attracting international flights and focusing on potential market segmentation. These are experiences that we now have access to adapt to our reality”, emphasizes Marcelo Freixo, president of Embratur. Another 11 bilateral agreements were also formed between the countries during the event.

The agreement, which provides for the exchange of “good practices in the international promotion of tourism and attraction of foreign tourists”, also aims to increase the flow of tourists between the two countries. In 2022, almost 1 million Brazilians visited Portugal, while 150,000 Portuguese came to Brazil.

“We are going to work with actions to increase the connection between businessmen, tourism operators in both countries, to increase the number of products, there are many Brazilian destinations that are not currently offered to the Portuguese, just as Portugal has news that it wants to present to attract tourists. Brazilians”, added Freixo.

The president of the Public Institute of Tourism in Portugal, Luís Araújo, highlighted the need to work on the tourist segments that expand ties between the two countries, such as the literary sector. “The Portuguese language unites us, the characters, streets and cities that were the setting for Brazilian and Portuguese authors are in our common imagination”, he said.