With the aim of continuing to innovate and strengthen its value proposition , Despegar, the leading travel company in Latin America, created an alliance with Bitso, the leading crypto-powered financial services company in the region, so that travelers who are part of of the "Pasaporte Despegar" rewards program in Mexico can redeem their points for cryptocurrencies, which will be automatically credited to the Bitso wallet created by the user.
“At Despegar we are constantly looking for innovative ways to bring our offer closer to Latin American travelers, adding to highly adopted technologies that are consolidated throughout the world. Now the more than 2 million members of the Despegar Passport program in Mexico, who have more than 100 active points, will be able to redeem them for a digital asset”, declared Alejandro Sánchez, manager of Loyalty and Financial Alliances for Despegar México.
“We are very excited to generate an innovative alliance where we see how cryptocurrencies are getting closer to people's daily experiences. With Despegar, our clients will be able to start their trip in a tourist destination and continue discovering the fascinating world of cryptocurrencies, accumulating, buying, selling or transferring their cryptos on our platform”, commented Eduardo Cruz, Alliance Manager at Bitso.
With this alliance, Despegar Passport becomes the first rewards program that offers this possibility in the region and Despegar the first tourism agency that applies it in the world. For its part, Bitso is the first time it has partnered with a company in the tourism sector in Mexico. Initially, this option will be available in the country and will gradually be implemented in the other countries where the program operates.
“18 months ago we launched Pasaporte Despegar in Mexico and we are very happy with the response we received from Mexicans. It clearly reflects the great interest that exists in traveling; That is why we constantly work to improve the value proposition of the program, and this new alternative is yet another way to reward them," concluded Alejandro.
Despegar Passport is the rewards program that allows you to accumulate points for each purchase that travelers make in Despegar, to later exchange them for more trips and continue adding new experiences.