Meliá opens a new chapter in Cuba with new lifestyle experiences

The group announces 4 projects during Fitcuba, the international tourism fair that is being held this week in Cuba

(Source. Meliá)

Meliá Hotels International continues to strengthen its presence in Cuba and it does so with the commitment to improve the value proposition of the destination, introducing new brands and lifestyle concepts that seek to elevate the customer experience to a higher level. The group has shown its intentions this week at Fitcuba - the trade fair for tourism professionals - where its Vice President and CEO, Gabriel Escarrer, has announced the new projects of the company, which has established itself as the leading hotel chain in the country and in Caribbean. “We have no doubt that Cuba will recover the levels prior to the crisis and will be in better conditions than ever – Escarrer assures -. For this reason, it is essential for us to continue improving our portfolio of hotels on the island, promoting new quality experiences according to an increasingly demanding demand”. At the end of 2022, international visitors grew 4.5 times compared to 2021 and it is estimated that this year the volume of tourists will reach 3.5 million.

In this context, Meliá Trinidad Península will open next autumn and will be the first five-star hotel in the colonial town of Trinidad - declared a World Heritage Site by UNESCO - as a faithful reflection of Meliá's commitment to the creation of quality hotels. next-generation luxury. Located a few minutes from the city and the Topes de Collantes natural park, the hotel is the perfect starting point to discover one of the most charming regions of Cuba. It extends at the foot of María Aguilar beach, on the Ancón peninsula, with spectacular views of the Caribbean waters and the Escambray mountains. It has more than 400 modern rooms, some of them with direct access to the pool. The Level area, the superior concept of the Meliá Hotels & Resorts brand, It is a private space for those who seek to enjoy the exceptional, with extra services and personalized attention. A true oasis of luxury within the hotel.

Meliá Trinidad Peninsula is the ideal option for families and couples visiting one of the quintessential destinations in Cuba, but also for groups and weddings, thanks to its excellent facilities and services, which include a wide gastronomic offer, children's club and games area , an extraordinary YHI spa, business center, multiple rooms for events and a wide range of entertainment and sports activities, such as diving and windsurfing, to make the most of the warm waters of the Caribbean.

On the other hand, Sol Caribe Beach is the new Meliá hotel in Varadero, which has just opened its doors. On the beachfront and with easy access to the city center and shopping areas, this hotel has been specially designed for families, where any member of the tribe will find the proposal that best suits their needs. Its rooms are colorful and inspiring and its All Inclusive gastronomic experience is made up of multiple proposals. But, above all, adults and children alike have guaranteed fun at the hotel, thanks to its entertaining entertainment programme: themed shows, educational games, competitions, dance classes and a multitude of sports activities on the beach. In addition, the hotel is only 5 km from the Varadero Golf Club, an 18-hole golf course.

In addition, Escarrer has announced another 4 projects for the island that will start operating this year under the company's portfolio. The first of these will be the INNSIDE Habana Catedral, a completely new 50-room hotel that will mark the entrance of INNSIDE by Meliá in the capital, one of the group's lifestyle brands, where the most adventurous travelers will find an affordable proposal adapted to their style. of life, spontaneous, informal and creative. The hotel, located in the central square of the cathedral, aims to connect the community of travelers with the city and be part of its discovery experience.

The second will be the well-known Hotel Plaza de La Habana, with 188 rooms. The iconic hotel opened in 1909, famous for its neoclassical architecture and its triangular floor plan, will be incorporated into the exclusive portfolio of The Meliá Collection, the group's youngest luxury brand, which includes the most unique and charismatic hotels in the portfolio, strongly connected to the destination where they are located. In this way, the hotel will preserve its traditional flavor while incorporating the luxury services and attentions demanded by the most demanding and experienced clients.

Also in Havana, the company will assume the management of the historic Hotel Sevilla, located next to Paseo del Prado. This property, a true symbol in the heritage city, joins the Affiliated by Meliá network and has 178 rooms, a suggestive gastronomic proposal and multiple spaces that will provide guests with unforgettable memories of their time in the Cuban capital.

Finally, in Holguín, Meliá will manage the Sol Turquesa Beach hotel, a 531-room accommodation located in the middle of a magnificent natural landscape, on Yuraguanal beach. Its design simulates a Spanish hacienda from the late 19th century and stands out for its comfortable rooms and dining options. Its cascading pools offer a unique experience in this beautiful destination in Eastern Cuba.


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