The Brazilian Agency for Promotion and Investments (APEX BRASIL) and the Commission for the Promotion of Peru for Exports and Tourism (PROMPERÚ) held a technical meeting, in which they shared experiences, strategies and practices that have led them to be benchmarks of the trade and investment promotion agencies in the region.
The official Brazilian agency is dedicated to promoting its country's products and services abroad and attracting foreign direct investment to contribute to the sustainable growth of the Brazilian economy.
For its part, PROMPERÚ is in charge of positioning Peru in the world through the promotion of its image, its destinations, tourism and its export products with added value, contributing to the attraction of investments and the sustainable and decentralized development of the country. .
This meeting was led by the presidents of APEX BRASIL, Jorge Viana, and PROMPERÚ, Ricardo Limo, who were accompanied by those responsible for the areas of investment, prospective and commercial promotion, planning, infrastructure, image, and country brand of each organization.
Among the topics they discussed were strategic planning, commercial promotion products and services, and the customer service process.
This appointment allowed the representatives of the promotion agencies to identify practices that will contribute to improving their strategies and performance, continuing on the path towards excellence for the benefit of development and the economy of each country.