The 10th edition of the event carried out and organized by the HotelBeds company, took place at the Royalton Splash Riviera Cancún hotel under the slogan “Where Next?”, and came to an end yesterday with a double celebration, which consisted of a walk through the trajineras from Xoximilco Cancun and then a big party at Moon Palace Cancun.
The important event was attended by influential leaders from the entire tourism ecosystem, and some of the outstanding topics on the agenda were:
Mexico for MarketHub
This is the fifth time that Hotelbeds has brought its flagship event to Mexico, one of the most important markets for Hotelbeds. In recent weeks, the company has reported a 50% increase in the number of hotel nights compared to 2019, with Cancun even above it with more than 70%. More than 500 local and international executives will be in town to hear from some of the biggest names in tourism and technology, including the Hyatt Inclusive Collection, World Travel and Tourism Council and Telefónica.
Sustainability as the protagonist
Just a few weeks after Earth Day, in which Hotelbeds announced the growth of sustainable travel, the MarketHub will delve into the transformation towards green tourism and how sustainability has ceased to be an option to become a a requirement for today's travelers, who are increasingly looking for eco-friendly experiences when they travel. The World Council for Sustainable Tourism and Palace Resorts will speak to visitors about the standards they are establishing for the sector, and Discover Puerto Rico and the Turkish Tourism Promotion and Development Agency (TGA) will explain how intrinsic sustainability is for the tourism.
Women in the spotlight
One of the main objectives of the conference is to show the leadership of women. This year, 12 visionary leaders will take the stage to share their views on what will undoubtedly help shape the future of travel. Speakers include Diana Martin, from NH Hotel Group (part of Minor), Paula Felstead, Director of Technology and Operations at Hotelbeds, and Irene Gómez, Director of Innovation at Telefónica.
Technological conquest
What will be the next technological revolution in the travel industry? MarketHub panelists will discuss the next steps in digitization, personalization of the traveler experience, and also unveil new tools available that can increase business opportunities. The conference will take an in-depth look at the role AI is playing, as well as how this and other innovations will alter the future of travel.