As of May 1, AVIAREPS, a world leader in tourism, aviation and hospitality representation, with 67 offices in 61 countries around the world, has been appointed Public Relations and Trade Agent in Argentina, Chile, Colombia, Ecuador and Peru. . Local AVIAREPS Public Relations experts in the aforementioned markets
will provide the company with a full range of services to increase the presence of the brand and offer its value proposition to more hoteliers in the region.
Choice Hotels International is one of the world's largest lodging franchisors. With 22 brands, Choice Hotels has more than 7,500 establishments and nearly 650,000 rooms of various categories in 46 countries and territories.
Choice recently announced the acquisition of the franchise business, operations and intellectual property of Radisson Hotels Americas. Thus adding 67 thousand rooms and thus expanding its representation in the high-level service segments.
Now Choice seeks to expand its presence in the South American market and offer opportunities to independent hotels that seek to develop their businesses.
Germán Fernandez del Busto, CEO of Choice Hotels LATAM commented: “We are delighted to appoint AVIAREPS as our Public Relations Agent. This further reaffirms our long-term commitment to South America. We are sure that our association with AVIAREPS will offer us the right proposal to build the necessary bases for the growth of Choice Hotels in each of the markets”.
Marcelo Kaiser, COO Aviation of AVIAREPS & Executive Vice President for the Americas at AVIAREPS: “It is an honor for us to have Choice Hotels International among our clients. Our highly qualified teams of Public Relations and Trade experts will help strengthen brand awareness with the ultimate goal of increasing its presence in the region.”