The event it's a national showcase of America, where U.S. travel exhibitors connect with travel buyers and media from more than 60 countries to promote their product, negotiate future business and build relationships. IPW secures America’s position as a foremost global travel destination by increasing international visitation and showing the world the best of what the U.S. has to offer.
Per U.S. Travel, host city San Antonio is projected to have a return on investment of up to 400,000 new international visitors, who will generate up to $600 million in international visitor spending in the three years following IPW 2023. (Not including Mexico.)