The pandemic has led to new ways of thinking, working and running trade events, but "anyone who thinks they have the picture of change is probably wrong: very different things are happening in different parts of the world," said Professor Greg Clark CBE. , Global Urbanist and Lead Advisor on Cities and Business at the Policy Forum yesterday.
As part of IMEX Frankfurt, the Forum brought together 19 policymakers from 11 countries, as well as destination representatives, business events association executives and thought leaders from more than 30 countries.
The Forum, held at the Frankfurt Marriott Hotel, aims to create a roadmap that benefits and unites policy makers and industry leaders; to help set the agenda for future high-level conversations and in-depth research and to help build better partnerships and understanding of the value, relevance and impact of trade events.
“Digital adoption and increased awareness of sustainability were positives after the pandemic. London needs more people than ever, but the fundamental strengths of the city and the UK remain intact and unchanged,” explained one of the panel speakers, London for Business Deputy Mayor Rajesh Agrawal.
The IMEX Policy Forum is organized in collaboration with the City Destinations Alliance (City DNA), the International Congress and Convention Association (ICCA), the International Association of Convention Centers (AIPC), Meetings Mean Business Coalition, Destinations International, the Iceberg and the German Convention Bureau, under the auspices of the Joint Meetings Industry Council (JMIC) and the Events Industry Council (EIC).