Hilton Expands Portfolio With Extended-Stay Apartment-Style Brand

This lower-middle-scale brand designed for guests who typically book stays of 20 nights or more

(Source: Hilton)

Hilton announced an innovative new extended-stay brand designed to meet the needs of the rapidly expanding $300 billion workforce travel market – the extended-stay guest who never stopped traveling, even during the pandemic. Through extensive research, Hilton has created a hotel product for this highly underserved group seeking apartment-style accommodations for 20 nights or more, built with the staying power of Hilton's award-winning hospitality.

Launched in the US under the working title Project H3 as Hilton navigates the final stages of the trademark process, this lower-midscale extended-stay solution is the latest addition to Hilton's portfolio of world-class brands. The product provides a reliable and consistent foundation for an extended stay, allowing guests to make the most of each day and offering an attractive investment option for developers looking to diversify their portfolio under the Hilton name.

“Our goal is to serve any guest, anywhere in the world, for whatever travel need they may have, and this new brand represents a further opportunity for us to grow our portfolio while providing the reliable and friendly service our customers have come to expect. Hilton,” shared Chris Nassetta, President and CEO, Hilton.


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