The Caribbean Tourism Organization (CTO) and the Caribbean Broadcasting Union (CBU) have announced a joint partnership, which will have as its first action the expansion of coverage of the highly anticipated Caribbean Week in New York. , scheduled to take place from June 5 to 8, 2023.
This strategic collaboration between the CTO and the CBU aims to create a platform to showcase the latest developments and trends in the vital Caribbean tourism industry, reaching regional and international audiences through content sharing and distribution.
Under the agreement, the collaboration will leverage CBU's extensive broadcast media and digital network spanning 20 countries to disseminate tourism updates and interviews with key stakeholders, including ministers, commissioners, directors of tourism and other participants during the activities of the week.
"By providing insight into initiatives led by Caribbean tourism leaders, this association will offer viewers within and outside the region a comprehensive understanding of the ongoing efforts to revive and strengthen the Caribbean tourism industry," said Neil Walters, Acting Secretary General of the CTO. .
Dr. Claire Grant, CBU President, expressed her enthusiasm for the collaboration, stating, “This partnership allows us to showcase the rich diversity and allure of the Caribbean to our vast audience. We are delighted to work together with the CTO to promote the region's tourism industry and encourage media engagement."
Caribbean Week in New York, organized under the auspices of the CTO Foundation, will be an exceptional occasion to highlight the vibrant Caribbean culture, encourage networking within the tourism industry and promote thought leadership. The event will feature a dynamic lineup of business events and meetings, including sessions with the CTO Executive Committee, Board of Directors, and Council of Ministers and Commissioners. These discussions will focus on critical issues that shape the direction and growth of tourism in the Caribbean, facilitating a robust and strategic dialogue.
Throughout the week, attendees can look forward to a welcome cocktail hosted by CTO allied members and a tourism industry marketing conference to explore the latest trends in destination growth.
The CTO will also host a press breakfast and the popular Media Marketplace, allowing Caribbean countries to interact with nearly 50 commercial, consumer and diaspora media.
Funds raised during the week will contribute to scholarships and grants for Caribbean students in the region and diaspora.
More than 20 CTO member countries and territories will attend, demonstrating their collective commitment to rebuilding the largest source market in the region.