The Esquerré-Tourism Group is in the process of expansion with one of its companies: Esquerré Consultores and OPC. To do this, he recruited the former Deputy Director of Marketing (S) of the National Tourism Service of Chile, César Ramírez after completing a cycle and presenting his voluntary resignation.
The company is in a stage of growth of its consulting services throughout the national territory with the idea of strengthening its role in the market and also with a view in the medium term to broaden its horizons in the countries of the region.
The executive was at SERNATUR for more than 10 years, holding positions such as Market Manager Latin America & Mexico, Head of Operations, International Fairs and Events, Head of National Marketing and Marketing Campaigns Coordinator, among others; all of them linked to the promotion of destinations and the internationalization of suppliers of the sector towards international markets.
According to Ramírez, one of the current focuses is to generate value for partners, clients, tourist municipalities, regional governments in challenging tourist environments through the sustainable development of destinations through strategic communication and the implementation of action plans
with high social impact.
In addition, he explained that one of the characteristics that stamps what is done from the Consultant is that the conversations always have a starting point of different specialties and where all the visions are absolutely valid; and that is deeply valued by customers.
Esquerré Consultores and OPC, in 5 years in the national market, has executed more than 100 projects in 7 regions of the country, highlighting: 2nd National Forum of Indigenous Tourism Entrepreneurs, Chile - Argentina Binational Meeting, Motivation Luxury Summit Fair, International Book Fair , Expande Montaña, national tourism promotion events
in the Atacama Region, SONIDE: Sounds with Identity.
Finally, the executive pointed out that one of his initial tasks has been to establish national and international agreements with different complementary companies to offer collaborative solutions in
various sectors and expertise. Thus, they already have business alliances with Simple Media (Chilean media agency), Blend Travel Solutions (Argentine PR agency), Newcom Horizons (international media agency based in Madrid), among others.
Esquerré and its portfolio of companies
Empresas Esquerré began in the city of Concepción almost 100 years ago when Turismo Esquerré began. Today it is the main travel agency in southern Chile with an eminently corporate focus and which mobilizes more than 50,000 passengers around the world. To this, over the years, Esquerré Touroperador and Giras de Estudios were added to satisfy other audiences.