ICCA launches the Global Advocacy Alliance in association with the European CVB Alliance and IMEX 2023.
How can the National Convention Bureaus take advantage of their influence for Sustainability?
"Progressive advocacy" is not a requirement, but it is a fundamental need for the business events industry to highlight and emphasize its relevance and importance to global enablers, policy makers, industry stakeholders and the global community of business events. The ICCA Advocacy Alliance will become a pioneering advocacy platform and serve as a voice for our industry, with input from all stakeholders around the world.
ICCA's role
ICCA, which is the global association for the meetings industry, has the reach to initiate a decisive and decisive advocacy platform that can serve the business events industry, support members in all matters of local, national and international policy. regional, and elevate the position of the industry. as a global economic engine and socio-economic developer.
ICCA will serve as a platform, it will create dialogue among members at all levels. Get destinations to share their best practices and approaches regarding promotion so that other destinations can learn and implement in their respective cities and countries. National CVB leaders, the Association community and industry will serve as ambassadors to further the promotional efforts. In other words, the ICCA community, wherever they are around the world, will be part of this exciting initiative.
ICCA, working closely with IMEX and the EUCVB alliance, is pleased to share the next stage of our exclusive working partnership undertaken under the auspices of the Strategic Alliance of European National Offices.
This marks an important step towards the sustainable growth of the global business and events industry and is something we believe National Convention Bureaux around the world can share and use. The initiative advocates for a strong leadership role for our industry and National Convention Bureaux, which will help transform the local communities we serve.
The collaboration brings together a wealth of expertise and resources from a variety of fields, including environmental science, technology, business, and community development. By working together to share knowledge, we believe we will reach more people with our message and establish a framework for sustainability action in our industry and beyond. All alliance members are excited about the next part of this project. Speaking at IMEX23, Frankfurt.
ICCA CEO Senthil Gopinath: “This is such important work and ICCA is delighted to bring our global influence to the Advocacy Alliance initiative. We are the industry that provides a link between business, policy makers and people. Promoting sustainability initiatives is critical to both our business and our world. This collaboration will keep this ongoing goal at the top of our work agenda.”
IMEX Group CEO, Carina Bauer : To achieve breakthroughs in sustainability, collaboration and sharing of best practices are essential. This is where the Advocacy Alliance can make a real difference: all three organizations share a strong desire to step up and make the environment a key priority for our industry.
MD, German Convention Bureau, Matthias Schultze: “We accept the responsibility our industry bears and invite everyone to join us in our best efforts to promote sustainability at all levels to help make the world a better place. We look forward to sharing the results of the Advocacy Alliance in due course."