The nations of the Caribbean are part of the must-sees of the fair, edition after edition, for which reason EM Marketing & Communication, an allied member of the Caribbean Tourism Organization (CTO) and specialist in trade, is already working on proposals for stands and various actions to achieve a successful participation in the fair. Among the objectives that are proposed: to show the Caribbean region as an
attractive block with multiple options in its destinations, from the traditionally known to the most unexplored.
With the aim of having a presence, visibility and generating new business in the next edition of the FIT, several Caribbean countries have already developed, together with the communication agency, what their strategy will be like during those days.
The FIT, without a doubt, is a meeting full of opportunities since, in addition to having the presence of Argentine operators, professionals from the region, such as Uruguay and Brazil, are also present, interested in participating in the business roundtables.
“For several weeks we have been working closely with several countries in the Caribbean region on what their participation in the next FIT will be like. As allied members of CTO, every year we advise them on their marketing and communication strategy for this event with the aim of achieving participation with very positive results”, explains Elsa Petersen, CEO of EM Marketing & Communication.