Virgin Voyages expands partnership with JLo

Global icon Jennifer Lopez is joining forces with Richard Branson and Virgin Voyages to get everyone to do one thing: stop making excuses and start celebrating more! As director of celebrations for Richard Branson's irresistible and award-winning new travel brand, JLo is personally inviting her fans and fellow travelers everywhere to use Jen AI to persuade her crew to set sail for the adventure of a lifetime at high altitude . sea.

Leisure travel is back in full force for the first time in years. All those who were forced to pause the celebrations are being officially summoned once more. Travelers crave unique travel experiences and want to commemorate major milestones in style. According to Condé Nast Traveler, celebratory travel is top of mind for readers in 2023, with 76% indicating they had already traveled, or plan to travel, for a special event next year.

Now, Jen AI is entering the chat. While Jennifer can't call everyone—global entrepreneurs have empires to run, songs to record, and movies to shoot—with just a few clicks, travelers can create a personalized invitation from Jennifer Lopez, a figure almost no one can resist. Harnessing the fun of augmented reality, Virgin Voyages is enabling AI and enhancing it with Jennifer's likeness. Sailors are encouraged to invite their friends and family to say "yes" to celebrating IRL this summer aboard one of the line's three irresistible ships. 

Jennifer Lopez said: “It is very important to me that we stop and take time to celebrate special moments in our lives and encourage others to do the same. If the past few years have taught us anything, it's how important it is to appreciate life's special moments with your inner circle."

Jen AI is revolutionizing the way sailors can celebrate with Virgin Voyages, and the possibilities are limitless. Whether it's a 40th birthday, college graduation, 10-year anniversary, bachelorette party, boys' getaway, divorce party, or escape from adulthood, any occasion is a reason to celebrate with your crew on board. from Virgin Voyages. According to Condé Nast Traveler's 2022 Readers' Choice Awards, nearly eight in 10 cruise voters (77%) recommended Virgin Voyages as the ideal place to celebrate a special moment/event, 15% more than all cruise lines measured.* *

Richard Branson, founder of Virgin Group, said: “This extraordinary company was founded on the idea of ​​connecting people and celebrating all of life's special moments. We want to be the best choice for any type of celebratory trip, and let's be honest, who's to say no to Jennifer?

Sailors can activate the new Jen AI tool by visiting VirginVoyages.com. After answering a few simple questions, including what you'd like to celebrate, where you'd like to travel, and who you want to set sail with, a personalized invitation will be emailed to sailors to share far and wide.

After booking a celebratory getaway, Virgin Voyages will take the planning hassle out that often accompanies group gatherings. With the help of the Sailor Services team, guests can link their cabin reservations or upgrade to Virgin Voyages' "Splash For Your Bash" package. Embracing everything for the ultimate evening out, from a bottle of bubbly upon arrival to endless brunch at the 1920s-inspired steakhouse or celebratory dinner at Razzle Dazzle, Virgin Voyages is simplifying the planning process so sailors can enjoy your vacation without stress.

With three Lady Ships currently sailing around the world, offering over 40 itineraries to an incredible 100 ports of call, Virgin Voyages has something for everyone. Recently sweeping the Cruise Critic Awards and having earned a spot on Condé Nast Traveler's 2023 "Hot List" for the second year in a row, Virgin Voyages offers incredible value. Wi-Fi, gratuities, Michelin-inspired meals, high-energy and zen fitness classes, and a list of immersive, "I can't believe I just saw that" entertainment are all included in the tour fee. Along with authentic experiences on land and an adults-only atmosphere, Virgin Voyages attracts more than 89% of cruise newbies for a second vacation.