ITB 360°: leading fair of the world presents a new content concept throughout the year

From March 5 to 7, 2024, ITB Berlin will once again take place live at the Berlin fairgrounds, providing a platform for the entire travel industry value chain. With ITB 360°, the world's leading B2B travel trade fair introduces a new content concept that provides a year-round platform for the wide range of global travel and tourism industry topics. With ITB 360°, ITB Berlin offers the global travel community access to valuable industry insights, including expert interviews, surveys, trends and other insights, with a new key topic covered each month. It incorporates experience and knowledge from all international trade shows in the ITB family of brands, including ITB Asia in Singapore, ITB China in Shanghai,

“As an internationally established brand with extensive experience in all segments of tourism, ITB sets standards. With ITB 360°, we pursue an integrated content concept by providing the travel community with leading events, expert knowledge, the latest trends and fascinating perspectives from around the world. By taking this approach, we want to further strengthen our position as a global brand and inspire, educate and inform the travel community with world-class content throughout the year. Our extensive network of partners and experts allows us, as a platform for the global tourism industry, to start a new chapter and communicate a wide range of topics,” said Deborah Rothe, exhibition director at ITB Berlin.

ITB 360° started in June with package tours, currently a hot topic of headlines. Here ITB Berlin looked at whether bleisure is likely to be a new form of business travel or whether it is a trend that in the future will simply complement traditional holiday travel. A deep-dive podcast episode with Euromonitor International examined the statistics behind the trend. Charlotte Lamp Davies, founder of A Bright Approach, and Stephen Dutton of Euromonitor discussed whether the trend towards bleisure and workationing is already reflected in numbers, while an interview with Raoul Dery, founder and CEO of startup Newworkation, analyzed the stations. work, an increasingly popular form of travel. He discussed what companies need to consider when planning jobs and why remote work isn't just a fad. Click here to watch the podcast episodeDeep Dive: Blended Travel with Euromonitor International and ITB Newsroom article with Newworkation: " Remote work: what companies need to consider when planning workstations ".

In July, to mark International Pride Month, ITB Berlin will also focus on LGBTQ+ tourism. In the podcast episode titled 'Fruit for Entrepreneurship: Tourism', Pavel Subrt, co-founder of East Meets West, and presenter Charlotte Lamp Davies, founder of A Bright Approach, will discuss, among other topics, how successfully tapping into the LGBTQ+ community. market in Eastern Europe.

In a series of short podcasts entitled '300 seconds with', together with leading industry experts, Dirk Rogl, Member of the ITB Berlin Expert Board, will discuss the state of the travel industry. Lydia Li, ITB China Exhibition Director, will talk about the late easing of restrictions on China's travel industry compared to other regions, and how that affects the global travel industry. She will provide information on the estimated travel volumes and growth rates for 2023, introduce the preferred destinations of overseas Chinese travelers, and discuss the importance of the domestic and foreign travel market. Charuta Fadnis, Senior Vice President of Research at Phocuswright, will present the destinations with the highest overall booking rates in 2022, as well as forecasts for 2023 and beyond, and will discuss the winners and losers among service providers in destinations and in the travel markets. Andreas Wulfes, CEO of Neusta Data Intelligence, will talk about the general developments in the German travel market in 2023 and compare them with the pre-pandemic era.

August will be dedicated to the skills shortage, a pressing issue that was already a major topic at the ITB Career Center at ITB Berlin 2023. Topics discussed in that month will include how the tourism industry can become more attractive to Generation Z The best cases will highlight how companies and institutions can successfully win over young people. As in their June podcasts, and on the subject of skills shortages and the lack of young professionals, ITB Berlin will once again resume new ways of working. For its Travel Hero Podcast episode, ITB Berlin will host an intriguing blind date with members of Generation Z and older guests who will exchange views on package travel and share their different views and experiences.

In September ITB Berlin will take the opportunity to look back on this year's ITB Berlin Convention and in particular to follow the most important technological trends. Interviews, podcast features, and visits to startups and tastemakers are currently scheduled. In addition to convention and travel technology, the month's topics will include ITB China, taking place in person again for the first time since the pandemic in September in Shanghai. Together with the market research organization IPK International, ITB Berlin will look at whether China is making a comeback in terms of inbound and outbound travel. In a deep-dive podcast there will also be an interview with a featured speaker from the ITB China Conference 2023.