How can influencer marketing benefit the tourism industry?

Currently, in the digital age, influencer marketing is among the most important strategies used by companies from different sectors and the tourism industry is no exception. 

The importance of influencers Influencers
are considered to be those content creators who have a large audience and a high number of followers on platforms such as Instagram, YouTube or TikTok, for example. These are social networks from which, based on their publications, they can influence the purchase decisions and choices of trips or products of their followers. The relationship of trust is one of the fundamental characteristics that influencers maintain with their audience, who see in them a reliable source of recommendations and experiences.

In the field of tourism, influencers can show through their profiles: destinations; Hotels; restaurants and activities in a real and attractive way, being protagonists of the different experiences using photographs, videos and reviews, among other formats.

Benefits of influencer marketing in the field of tourism

Influencer marketing allows you to:
Achieve massive and targeted reach: Content creators who have a large fan base ensure that the message reaches a wide audience.

At the same time, in many cases, followers are usually interested in travel themes, so the target audience is segmented.

Have a relationship of trust and credibility: The keys to achieving this type of link are, among others, authenticity and transparency in the publications. Thus, when making recommendations about a destination or product, the public will trust the opinion of the influencer and will be motivated to follow in their footsteps.

Show compelling visual content: Travel photos and videos created by influencers inspire followers, generating a desire to live those experiences.

Working with influencers in tourism
“Among the specialties of EM Marketing & Communication, we work with the influencer marketing strategy at the service of the tourism industry, since we recognize its advantages when it comes to generating successful results in companies in the sector. We do a
personalized follow-up, considering some specific aspects according to the needs of each company. In addition, we do a very thorough search among the different content creators to see which one best suits each client and what type of
actions can be developed with each one” indicates Elsa Petersen, CEO of EM Marketing & Communication.

Undoubtedly, influencer marketing has changed the way in which companies can promote their products or destinations, opening up a range of new options in their communication actions. These strategies provide the ability to reach a
massive audience, build trust, and create engaging content. It is a tool that allows you to increase visibility, attract new travelers and position a tourist destination in the market.

Source: EM Marketing.