Iberostar Beachfront resorts se une a IHG One Rewards

As part of its efforts to innovate in the way it rewards its customers' loyalty, Iberostar Beachfront Resorts opens a new stage with the implementation of the IHG One Rewards loyalty program. This new step in the strategic alliance with IHG will provide more benefits and advantages to customers who stay with Iberostar.

At the end of 2022, Iberostar Hotels & Resorts and InterContinental Hotels Group PLC (IHG Hotels & Resorts) announced a long-term business alliance for the marketing of all-inclusive resorts and hotels in the Caribbean, America, southern Europe and northern Africa under the Iberostar Beachfront Resorts brand, which has become IHG's eighteenth brand, maintaining 100% ownership and preserving its autonomy and values ​​as a family business with more than 65 years of experience in the industry.

As Brett Warbrick, Chief Marketing Officer of Grupo Iberostar, points out: “We are very pleased with the addition of Iberostar Beachfront Resorts to the IHG One Rewards loyalty program. We have everything ready to receive IHG One Rewards customers at our beachfront hotels in the world's best vacation destinations. We promote a responsible tourism model that revolves around caring for people and the environment, with a firm commitment to quality. In this way, customers of the loyalty program can be sure that all the benefits derived from their stay with us have been designed based on exceptional criteria of quality and sustainability”.

For her part, Heather Balsley, Global Loyalty and Partnerships at IHG Hotels & Resorts, adds: “At IHG, we are always looking for new ways to offer memorable experiences to our clients inside and outside the establishments. Coinciding with the celebration of the first anniversary of the renewal of our IHG One Rewards program, it is a pleasure to welcome new and existing members to the wonderful hotels of Iberostar Beachfront Resorts. Members will be able to enjoy the fantastic benefits of our loyalty program when they stay in the best beach destinations, from Mexico to the Dominican Republic, Canary Islands (Spain) and many others.

With its addition to the IHG One Rewards loyalty program, Iberostar offers IHG the opportunity to open its doors to a new set of travelers, while satisfying the desire of existing customers and loyalty program members for more destinations. tourist. These new options expand members' access to some of the most sought-after destinations, including Spain, Mexico, the Dominican Republic, Jamaica and Brazil.