Experience is now a greater determinant of satisfaction than material things, brand, status, etc. For hoteliers, these experiences take place in real time and must be managed in real time. For a smaller boutique property, this can be handled by highly trained and experienced hotel staff who supervise, maintain and serve guests on an individual basis. For medium and large hotels, this is simply not feasible. They need a combination of technology and the human touch. Optii has assembled a panel of experts from Grupo Brisas, Staycity and Optii to discuss how advanced technology and humans can align with competitive advantage for hoteliers in Latin America if done right.
In the past, the latest and most innovative technologies have been out of reach for many hoteliers in Latin America due to factors such as price, availability, language, or support from technology providers. But many of the most advanced hotel tools are now available for the Latin American market. Hoteliers don't need to settle for basic task management solutions, but can access and upgrade to modern technologies with artificial intelligence (AI) and machine learning.
AI-based hotel operations solutions offer greater efficiency, due to its predictive technology and automation. AI uses data to reduce time spent on low-value tasks and find cost savings that drive hotel profitability. With AI-optimized routine tasks, hotel staff can redirect their efforts toward guest-centric services, ensuring an exceptional and personalized experience for every guest. The human touch remains an essential aspect of hospitality, and AI complements it by empowering staff with valuable information and support.
Focusing on time, people and performance over task completion, solutions like Optii allow innovative hoteliers to collect valuable data about their operation and continue to fine-tune the operation for both profit and performance. They also enable a real-time view of your operation, allowing your maintenance team, housekeeping staff or front desk to take immediate action to prevent mistakes that lead to unhappy guests.
By putting guest satisfaction at the heart of the operation and tracking performance in real time, hotels can gather valuable data about their operations and continually adjust their strategies to improve both profitability and performance. These reports provide genuine visibility into an operation and allow hoteliers to feel confident taking immediate action to ensure potential errors are avoided, preventing guest dissatisfaction and preserving the hotel's reputation.
These real-time reports not only shed light on how best to improve the guest experience, but also provide valuable insight into the property's physical assets and their associated costs. With tools like Optii's preventative maintenance, hotels can proactively identify and address potential issues, ensuring optimal functionality of their assets and minimizing the risk of costly breakdowns and outages. This proactive approach improves operational efficiency and extends equipment life, which ultimately leads to increased guest satisfaction and cost savings for the hotel.
Staff communication, like Optii's Chat module, is also a key component of an advanced hotel operations solution that enables seamless communication with staff. This feature provides hotel staff with a centralized platform to communicate, collaborate and share information in real time. The chat module allows different departments such as housekeeping, reception, maintenance, and administration to stay connected and coordinate their efforts efficiently. This reduces miscommunication and ensures everyone is on the same page, leading to smoother operations and a more harmonious work environment. In a fast-paced hospitality environment, guest issues and requests need to be addressed promptly.
This responsiveness contributes to a positive guest experience and demonstrates the hotel's commitment to guest satisfaction. For faster, more insightful tips and advice to improve your hotel operations, check out Optii's "Improving Hotel Operations" guide which delves into various approaches, industry-leading techniques, and cutting-edge technologies that enable hotels to optimize effectiveness, improve service excellence, and increase staff efficiency.