Volaris is the first Mexican airline to enter the NFT market

The ultra-low-cost airline that operates in Mexico, the United States, Central and South America, and which recently won the "Digital Leadership" award at the Airline Strategy Awards 2023 in London, takes a new step to stay at the forefront of digital innovation by announcing the launch of the first NFTs (non-fungible tokens) in the aviation industry in Mexico, within the framework of the launch of its most recent product: the Volaris Annual Pass, becoming one of the first airspace firms to implement this technology worldwide.

The first edition of the Volaris Annual Pass collection consists of 10 never-before-seen NFT designs in honor of some of the company's most representative destinations (such as Cancún, Bogotá, Tijuana, CDMX, Los Angeles, Chicago and Peru), of which 30 pieces will be sold. Starting this Monday, it is possible to buy them on the opensea.io platform at a special pre-sale price. The NFT includes an Annual Pass, which allows the holder to fly as much as possible during a year to more than 70 destinations in Mexico, the United States, Central and South America.

“With great enthusiasm we became the first airline in Mexico to venture into the exciting world of NFT's and delve into Web 3.0. By embracing cutting-edge technologies like blockchain, we are committed to delivering unique travel experiences that continue to raise the bar for innovation and customer service. We are excited to take our passengers to new heights in this exciting digital age," said Daniel Gelemovich, Director of Marketing and Digital at Volaris.

An NFT (non-fungible token) is a digital asset that works as a certificate of authenticity, to prove that something is unique and belongs to someone within Web 3.0. Due to their high level of encryption, which in turn means data security and control, NFTs use the same technology as cryptocurrencies, however, unlike cryptocurrencies, NFTs cannot be divided, but they can be bought and sold. . They cannot be counterfeited or replaced, becoming exclusive and collectible pieces of high value, which the most disruptive companies in their market have begun to use creatively in various ways.

In addition, the 20 people who purchase one of these unique digital assets will receive a welcome kit with access to unique experiences to make their trip through the air and through Web 3.0 more pleasant and unforgettable.

As of this date, people who purchased their Volaris Annual Pass in the pre-sale phase will be able to make it valid, following the specific requirements of said product, such as booking 24 hours in advance for domestic flights and three days in advance in the case international, subject to availability on each route.

To discover all the benefits and details of the Volaris Annual Pass, customers can visit this website, where they can find out how to fly as much as possible for a year, turning free time into exclusive travel experiences.