Royal Caribbean International and Inter Miami CF have joined forces in an unprecedented multi-year partnership agreement, combining the passion and commitment of the respective vacation and sports powerhouses.
Royal Caribbean will become the Senior Partner and Official Vacation Partner of the Club. The world's largest cruise line and Inter Miami kicked off the first phase of their partnership in spectacular fashion, officially welcoming the soccer icons and their families to Miami in July.
The highly-anticipated launch event “La Presentación” ushered in a new era, where “Libertad de Soñar” takes first place at the sold-out DRV PNK Stadium.
“Royal Caribbean began in Miami more than 50 years ago, and we have always had a heart and passion for our community,” said Jason Liberty, President and CEO, Royal Caribbean Group. “It has been exciting to see the success of Inter Miami, including their recent Leagues Cup title energizes South Florida. As the Club's Senior Partner, we are thrilled to build on that
momentum together and deliver memorable moments for fans around the world."
"We are proud to partner with Royal Caribbean, an iconic Miami brand," said Jorge Mas, Managing Owner of Inter Miami CF. "As a global leader in the cruise industry, Royal Caribbean shares Inter Miami's innovative drive. Together, we will set the standard for the future of sports associations."
Fans will be able to see this alliance become visible both on and off the pitch, through stadium LEDs, in-game content, fan zone activations, the Club's digital and social platforms, and more beginning with the next home game at DRV PNK Stadium. Additionally, the shared commitment of these two favorite organizations in the Miami community, which they call home, will be brought to life through actions targeting local fans and community initiatives in South Florida, building on the track record of Royal Caribbean's decades of celebrating and contributing to the ports its ships visit and Inter Miami CF's commitment to harnessing the power of soccer for good since the Club's inception.
“We always look for opportunities that provide us with a genuine partnership, and this one is a perfect fit,” said Inter Miami CF commercial director Xavier Asensi. “This partnership makes perfect sense for all of us – two local brands with global audiences and big ambitions.”
“Royal Caribbean and Inter Miami have won the hearts and minds of fans around the world,” said Kara Wallace, senior vice president and chief marketing officer for Royal Caribbean International. "Together as partners, the possibilities of reaching more dreamers and adventurers are exponential from ship to field, especially as we await the arrival of the new
Icon of the Seas in Miami."
The alliance has also come true at the precise moment that the retroactive countdown to the beginning of a new era of vacations has begun. As Miami welcomes one icon, the next one is already on its way to make its debut in January 2024 – Royal Caribbean's Icon of the Seas.
The first of its kind to combine the best of vacations - from beach retreat, resort getaway and theme park adventure - the cruise company's best-selling ship welcomes all types of families and adventurers. Everyone will be able to create memories together and embark on their own adventures without compromise through unprecedented thrills, different ways to relax, a neighborhood designed for young families, more than 40 different options for dining, drinking, entertainment and more. More details of all that Icon has to offer are available at www.RoyalCaribbean.com/Icon.