International tourism promotion generates 902 million in the first half of 2023

PROMTUR Panama, a destination marketing organization, presented positive figures for the recovery of tourism as a national industry, consolidating the presence of the country brand in our main source markets

(Source: Autoridad de Turismo de Panamá)

As reported by the organization, for every dollar invested in the international promotion of the country, a return of approximately 57 times its value has been generated, evidencing the success of the strategies and actions developed during this period of the year.

"The results of this first semester indicate that we are on the right path and that by the end of the year we will reach our goal of generating an economic benefit of $1.8 billion dollars," said Fernando Fondevila, CEO of PROMTUR Panama.

According to this industry update report, the length of stay of tourists from priority markets increased on average, from 8 to 10.9 days, where visitors use their trips mainly for leisure.

On the other hand, in terms of the hotel industry, a recovery of 133% of total revenues was highlighted compared to that obtained in 2019, placing the occupancy percentage at 58%, 3 percentage points above the period of 2022, which was 55%.

For the General Administrator of the ATP, Denise Guillén, these satisfactory results are proof of the active work carried out by PROMTUR to position ourselves as a country in the international tourism market.

“The tourism sector has shown impressive resilience. We have achieved proposed goals and the consensus on strategies between the public and private sectors have led us to extraordinary achievements. In this process, we have maintained a firm commitment to the United Nations Sustainable Development Goals and a vision fully aligned with them; We are creating a future in which tourism not only enriches our lives, but also cares for and respects our natural and cultural heritage," said the Administrator.

On the other hand, Guillén announced that, together with the National Chamber of Tourism, APATEL, APOTUR, APAVIT, ALAP, APPCE, APACECOM, a working group will soon be forming with the Chamber of Commerce, Industry and Agriculture of Panama for the adoption of the tourism brand "Panama, Live for More" nationwide.

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