Minor Hotels: launches, inaugurations and news of its brands

What are the main novelties that you have presented this year and how is it working this season? 

One of the main innovations this year in Chile was the official opening of our NH Iquique Pacífico hotel.  

The hotel is located in the heart of the city, a few meters from the Brava and Cavancha beaches, just 30 minutes from the imposing dunes and the famous Zofri mall. 

It is a hotel with 134 rooms and suites, restaurant, bar, terrace with jacuzzi, solarium, fitness center, parking, meeting rooms and halls with capacity for up to 300 people. 

The interior design of the hotel is inspired by some elements alluding to the mining industry, one of the main activities in Iquique, therefore, the use of copper color in various elements stands out. In addition, some decorative objects related to the culture of the region have been incorporated, such as the mask of "La Diablada", a typical dance of the region. 

With the arrival of this hotel, 6 hotels in Chile, 23 in the region and 56 in America are completed . We continue to bet on the continuous growth and expansion of the group in the region through our eight brands: Anantara, Avani, Elewana, Oaks, NH Hotels, NH Collection, Nhow and Tivoli, consolidating our position in the four and five star categories, both in urban hotels and resorts 

What types of customers are you targeting?  

The NH Iquique Pacifico aims to satisfy the demand for bleisure tourism, that is, that of those corporate clients who take advantage of their work trips to have one or several days off. This new hotel meets all the requirements to be the convention hotel in the region. 

What are the most important source markets for properties in Chile and why? 

Brazil and Argentina are our main source markets in Santiago, attracted by the city and the nearby ski resorts. Regarding Iquique, our guests mainly come from Bolivia and the provinces of northwestern Argentina, for reasons of proximity 

What is the hotels proposal for the MICE segment? 

In the case of Iquique, for the MICE segment we have rooms with capacity for 300 people, it is a spectacular new hotel to generate corporate and social events.  

In Santiago, we also have the NH Collection Plaza Santiago, strategically located in Las Condes, a few steps from the WTC, with 9 different fully equipped rooms. It also has an ideal terrace for social and/or corporate meetings. In addition, we have the NH Ciudad de Santiago, recently remodeled, with 5 multifunctional rooms for events, 4 of them with natural light. All rooms are prepared for meetings and conventions. There we have a capacity to accommodate up to 200 attendees and we can also accommodate the room for a wedding reception of up to 100 people.  

At the regional level we have more than 35,572m2 for these meetings (8,476m2 of them outdoors) distributed in 302 rooms and spaces in its hotels located in Mexico and Cuba, Colombia and Ecuador, Argentina and Chile.    

The company offers solutions tailored to the needs of each client, customized according to the type of event and occasion, rooms for hundreds of people or private meeting rooms, restaurants, spaces around swimming pools, gardens and terraces with views of the city. 

What kind of strategy do you use to promote hotels? 

We have an important sales force, a public relations and marketing department that operates throughout the region, and teams in each of the hotels that permanently carry out loyalty actions. 

Until last year, we had the NH Rewards benefits program. However, since then and as part of our loyalty strategy, and the union with the Global Hotel Alliance, we have now implemented NH Discovery, which recognizes and rewards  

Global Hotel Alliance is the largest alliance of independent hotel brands, providing an offering of more than 800 hotels and resorts from 40 brands in 100 countries. 

With this program, we aim to attract the "Business to Consumer" (B2C) segment. We seek that corporate clients, who accumulate points during their business trips, can use the benefits by planning stays within MInor brand hotels on your personal or family trips. 

What is the current situation of tourism in the region? 

Currently, tourism in Chile is in a moment of diversification and growth. With its varied geography that ranges from the Atacama desert to the glaciers of Patagonia, Chile becomes an attractive destination for travelers from all over the world.  

The local gastronomy is exquisite, as well as the Chilean wines that are recognized worldwide. There are various offers of sustainable tourism and also one that seeks to protect local communities, which also makes us an unmissable destination for travelers looking for this option. 

In relation to our proposals, we are constantly developing options for our clients , such as the interesting promotion "snow pack", in which we offer the experience of staying at the hotel with daily transfers to the ski centers.

What is your vision for 2024? 

2023 is shaping up to be a great year, as the group is financially consolidated.