The event, which took place from September 13 to 14 at the Citibanamex convention center in Mexico City, offered Peru the opportunity to highlight its rich cultural, historical, gastronomic and natural diversity, and reinforce its positioning as a outstanding destination to carry out corporate events and incentives, achieving the collective realization of 450 appointments with buyers from the entire region specialized in the meeting tourism industry, obtaining a business potential of $5,000,000 million dollars.
“Peru is a destination ready to be a great host and offer unique experiences for the congress, convention and incentive travel segment thanks to the diversity we have and which allows us to provide fantastic settings and enriching experiences for holding all types of events. ” stated María Teresa Villena, Economic and Commercial Advisor of Promperú in Mexico.
During the event, the Peruvian delegation, made up of the companies Amazon Explorama Lodges, Andean Lux, Be Peru, The Iquitos Convention Bureau, Country Club Lima Hotel, Domiruth Travel, Hotel el Pardo Double Tree by Hilton, Hotel las Dunas, Hotels Pullman (Lima San Isidro, Manto Lima Mgallery and Pullman Lima Miraflores), Inbound Peru by Nexos, Latin American Trips, Liberty Latin America, Lima Convention Bureau, Peru a Travel (PAT), Peru Luxury Journeys (Fiesta Tours Peru), Peru VIP Travel, Perurail, PTS Peru DMX, The Westin, Aloft, AC & The Luxury Collection and Vipac Travel, showed the diversity of the Peruvian tourist offer that offers unique experiences in gastronomy, adventure, nature, culture, as well as hotel infrastructure and travel services. high quality for the development of international meetings and incentive trips.
“We are very happy to participate with a delegation of 20 Peruvian companies and a stand of this year's size, as a sign of Peru's commitment to the meetings and events industry in a country so important for the development of both our business units. incoming tourism as well as the MICE sector, such as Mexico,” said María Teresa Villena.
In the meetings and meetings held during the two days of the event, Peru promoted the cities of Lima, Arequipa, Cusco, Iquitos and Paracas in Ica, as ideal destinations for meeting and incentive tourism. In addition, it offered a breakfast-training for meeting planners in the facilities of the same venue, as well as a cocktail at the Embassy of Peru in Mexico led by the Lima convention center. Both actions helped in the promotional work that both the Peruvian delegation and Promperú carried out within the framework of IBTM Americas.
For the seventh consecutive year at IBTM Americas, Peru continues to stand out as a destination that has everything it takes to make events and meetings memorable and successful, from the diversity of its landscapes to its exceptional gastronomy.