Colombia chooses Times Square to launch its new promotional slogan: The Country of Beauty
On the occasion of the UN General Assembly and Climate Change Week, also with a complete delegation of Colombian and international officials walking through New York, the South American country is proud to demonstrate why it is The Country of Beauty
During these busy days and until September 24, all day long, locals and travelers will be captivated by the colors and contrasts of the country with the most biodiversity per square kilometer in the world when entering Times Square, right at 50th and Broadway.
When looking for a way to reveal the uniqueness of the Colombian territory, the Ministry of Commerce, Industry and Tourism came to the conclusion that beauty, a concept used to describe the main attributes of Colombia such as its biodiversity, natural landscapes, cultural and gastronomic wealth , and its dazzling people, perfectly symbolizes why Colombia is one of the most attractive places in the world. That's when this
new slogan The country of beauty was born.
Carmen Caballero, president of ProColombia, the country's promotion agency, stated that "Colombia is constantly evolving and international visitors have turned us into a fashionable destination. We have been recognized as an essential place by media outlets from around the world. , and we are honored to have received, among others, 14 recognitions at the World Travel Awards, including Leading Green Destination in
South America."
Colombia is experiencing a historic moment in the tourism industry. 2022 marked a milestone with the arrival of 4.6 million international travelers, and in 2023, the number of visitors has increased by more than 30%, with the United States being the main source of travelers to the country.
By the way: The United States is the first source of investment to Colombia and also its main commercial partner.
With a unique offer in nature and cultural tourism, Colombia has captivated Americans who seek both leisure and business experiences, supported by unparalleled air connectivity, in addition to the fact that it is only three or five hours from cities like Miami, Orlando, New York or Atlanta.
"With this new narrative, we want to share with the world the magic of Colombia and its immense beauty" said the President of Colombia, Gustavo Petro.
And, what better way to get to know #TheCountryOfBeauty than to experience it yourself?