Since joining the destination in the fall of 2022 as chief marketing officer, Milton has effectively led the marketing team through the approval of a “success continuation plan” that accelerated the implementation of the widest range of promotional efforts in the history of Discover The Palm Beaches.
These efforts successfully resulted in new visitation records, top rankings in Florida’s tourism performance and record bed tax collections. He has applied his extensive hotel and destination marketing background toward innovative forecasting models while fine-tuning tactical investments by geographic and demographic segments to achieve these record results.
“I am extremely honored to have the opportunity to follow in the footsteps of Jorge Pesquera, who truly has been a remarkable leader and accomplished so much for Palm Beach County and the tourism industry overall,” says Milton Segarra. “I am excited to continue to work with an incredibly talented and diverse team, a terrific board, and a wonderful community to position The Palm Beaches as one of the world’s premier tourist destinations. I genuinely believe this destination is second to none and look forward to major achievements and milestones in the years ahead.”