IHG Hotels & Resorts announces new Communication and PR agency for Mexico and Latin America

With a long history and experience in hospitality, 19 extraordinary hotel brands, more than 6 thousand properties around the world, in addition to 1,900 in development and IHG One Rewards, one of the largest loyalty programs in the industry internationally, IHG Hotels & Resorts has selected NETA Comunicación as the agency responsible for its Public Relations strategies in the Mexican and Latin American markets.

IHG Hotels & Resorts, headquartered in the United Kingdom, has an exceptional portfolio of brands organized into five different collections to offer endless possibilities to all travelers: Luxury and lifestyle; Premium; Essentials; Exclusive Suites and Members, each with their respective hotels and vacation or business destinations in the region, unique amenities arranged and designed for different segments and markets, thus becoming one of the most diverse companies in the hospitality industry.

“We are very excited to begin our operations in Latin America as a team with the best strategic ally: IHG Hotels & Resorts,” said Saúl Lomelí, general director of NETA Comunicación. “Today, our experience allows us to offer different services at a regional level under the same hub, with more efficient operations for our clients and maintaining, at the same time, a strict level of customization for them,” he concluded.

Mauricio Orenday, Corporate Communications Senior Manager for Mexico, Latin America and the Caribbean at IHG Hotels & Resorts, commented: “IHG is constantly expanding, both in the market segments where we have typically stood out, as well as playing, through our growing offering of brands, new segments and destinations in which the appetite of guests and investors increases. NETA Comunicación will be a key piece in our external communication strategy to support this growth.”

The collaboration between NETA Comunicación and IHG Hotels & Resorts marks the beginning of regional operations for the agency, which will allow it to develop and implement a series of strategies to connect with audiences in countries such as Mexico, Colombia and Argentina through the extensive offer of hospitality and experiences offered by the multinational.

Source: IHG Hotels & Resorts.