Bahamas had great participation in SOTIC 2023

Within the framework of this renowned event, the destination presented its market repositioning, along with new initiatives and activations, latest statistics, announced a new Air Bridge and new product updates.

After the COVID 19 pandemic, participation in these types of events is vitally important, with the aim of re-engaging tourism partners and boosting the arrival of visitors. From September 2022 to September 2023, the number of attendees at the global sales mission is 2,825, with the United States widely leading the number of participation from its different states and cities.

As another initiative to boost the tourism sector, The Bahamas is celebrating the 50th anniversary of its independence, inviting all travelers to be part of the celebration and celebration, and highlighting more than 50 special offers in its campaign promotions.

Before this and various strategies in the area, the market responses on average from January to August 2023 is 6.6 million international arrivals to the Bahamas; of which 1.3 million were by air, and 5.3 million by sea.

And regarding future reserves, having advanced reserves from September 2023 to February 2024 reveals an average growth rate of 12.7% compared to the situation before COVID-19.

Arrivals from the US increased greatly, the market rose 3.5% in September 2023.

And February 2024 had the highest growth in international reserves with an increase of 26%.

Due to this, seating capacity has increased improving accessibility to the Bahamas.

New air bridges:

Bahamasair: Raleigh to Grand Bahama and Nassau

Bahamasair: Fort Lauderdale to Exuma

Delta Airlines: Miami to Nassau

JetBlue: Los Angeles to Nassau

Alaska Airlines: Seattle and Los Angeles to Nassau