INPROTUR, through its tourism brand Visit Argentina, is the entity in charge of promoting the country's tourism abroad and this year it has carried out more than 200 promotional actions in 28 countries.
In the report, it is highlighted that in the first 9 months of 2023 Argentina received more than 5,300,000 foreign tourists, becoming the second best historical record - for the same periods - of the last thirteen years, surpassing the income of the years 2010 , 2011, 2012, 2013, 2014, 2015, 2016, 2017 and 2018.
The Executive Secretary of INPROTUR, Ricardo Sosa, also explained that in the case of the markets of Chile, the United States, Uruguay, Mexico, Canada, Ecuador and Costa Rica, the period January-September 2023 is the most important of the same periods of the last 13 years with historical records of tourist income from those countries through all income channels and the best record of income by land for the Brazilian market.
“For example, 996,511 tourists entered from Chile in these nine months and it is the highest record for that period in the last 13 years, until now the most important record of income was in 2015 with 953,700, but this 2023 has already surpassed it,” Sosa explained.
In addition, he highlighted “the entry of 390,985 American tourists, which also becomes a historical mark, surpassing the maximum peak of 2019 with 336,252.”
Likewise, he highlighted the case of Uruguay: “In these 9 months, 1,119,701 Uruguayan tourists entered, easily surpassing all historical records for this same period, the highest had been in 2014 with 895,817, on the other hand, in these 9 months already All income for the 12 months of 2019, which was 799,510, was exceeded.”
Sosa specified that the best historical records of foreign tourist arrivals also reach Mexico and Canada: “In the case of Mexico, 70,443 Mexicans entered, surpassing the best record of 2019 which had marked 69,960. With respect to Canada, 51,363 tourists from that country entered, breaking the 2019 record of 49,842.”
On the other hand, he explained that these historical marks “also reach the entry of Brazilian tourists by land with the best record in the last 13 years, once the 1,025,854 of Brazilians who arrived in Argentina by all means are disaggregated. Of income".
MORE THAN IN THE PREPANDEMIC
On the other hand, Sosa reported that 12 countries already issue more tourists than in the pre-pandemic: “If we measure these nine months of 2023 against the same period in 2019, the last year of the pre-pandemic, there is a 100% recovery in tourist movement. and higher growth than 2019 for the following markets: Uruguay 180%, United States 114%, Chile 112%, Ecuador 109%, Mexico 101%, Canada 101%, Costa Rica 128%, Panama 261%, Guatemala 145% , Turkey 113%, El Salvador 124% and the United Arab Emirates 954%."
“We must point out that this growth in the tourist movement above the pre-pandemic is not only due to the favorable exchange rate. During this last year, Argentina has a massive presence in more than 28 countries where we have carried out more than 200 tourism promotion actions. Tour operators, service providers, provincial and municipal destinations and entities from all over the country accompanied us on trade missions, who strengthen the tourist marketing offer and the relationship with the trade of different countries; We have generated cooperative actions with different airlines so that Argentina is present in the communication structure of these companies, we made historic alliances to strengthen sports tourism in golf, motorsports, motorcycling, volleyball, basketball or tennis in different countries, We consolidate products such as wine, snow, gastronomy (even with the arrival of the Michelin guide), the Natural Route, we collaborate in the arrival of new air routes such as Costa Rica-Ecuador-Argentina with Avianca and we have been working together with Aerolíneas Argentinas, which not only recovered international routes but generated new ones, such as San Pablo-Salta, and we have launched product validation spaces such as the Economic Observatory of Wine Tourism and the first Economic Observatory of LGBT Tourism in the world, marking a international leadership trend,” Sosa specified.
This recently led the director of Affiliate Members of the World Tourism Organization (UNWTO), Ion Vilcu, to highlight: “the notable progress and dedication that Argentina has demonstrated in the field of tourism with the arrival of more than 5 million foreign tourists to the country. The constant commitment of organizations such as Inprotur have played crucial roles in the advancement of these achievements, which is why I reiterate the commitment of the UNWTO to continue supporting such efforts for the benefit of global tourism development.”