Air India chooses Sabre's GDS to distribute domestic flight content to Indian travel agencies

Sabre Corporation, a leading provider of software and technology powering the global travel industry, and Air India, India's leading global airline and member of Star Alliance, have signed an expanded distribution agreement, adding to the partnership announced in April of 2023.  

Under the expanded agreement, Indian travel agencies will have access to Air India's extensive domestic content through Sabre's global distribution system (GDS) from January 1, 2024, offering Indian travel buyers an expanded portfolio of fares and seats to better serve its customers. Air India also has the option to distribute New Distribution Capability (NDC) content globally through Sabre's digital travel marketplace in the future.

Earlier this year, the two companies signed a new distribution agreement that allowed travel buyers around the world to access Air India content through the Saber marketplace. The deal gave travel agencies located outside India access to Air India domestic and international flights, while Indian agencies could purchase international fares. The deal has now been expanded to include the airline's domestic content for outlets in India.

"India is one of the largest domestic aviation markets in the world and all indications are that it will experience significant growth in the future. One of our top priorities is to work with the right technology partners to capitalize on these growth opportunities as we advance our efforts." of transformation," said Nipun Aggarwal, Chief Commercial and Transformation Officer, Air India. “Our partnership with Saber has already proven to be a success, which aligns perfectly with our commitment to offering convenient and affordable travel options to our customers. By joining forces with Saber to distribute our domestic content to our domestic Indian market, we enable travelers to explore the diverse destinations covered by Air India's domestic network and travel abroad seamlessly.”

For Sabre, this enhanced alliance further expands its presence in the increasingly important Indian travel market, improving content for travel agencies and allowing Air India to expand its reach. Air India's extensive domestic network covers all of India, connecting major cities, popular tourist destinations and commercial hubs. The addition of domestic content to Sabre's GDS means Indian travel agencies connected to Saber will be able to easily access and book Air India flights alongside those of other global airlines, facilitating multi-airline itineraries and ensuring a seamless experience. more fluid for travelers.  

"We are excited that our relationship with Air India continues to strengthen and gain momentum," said Roshan Mendis, Chief Commercial Officer, Sabre. Air India has incredibly ambitious expansion plans and the addition of its domestic content to our global travel market will allow the company to scale up its distribution strategy, expand its geographic reach and enhance revenue opportunities in one of the largest aviation markets. rapid growth in the world." The inclusion of Air India's domestic content in our GDS reflects our dedication to providing travel agencies with rich content and enhances the value we offer to our customers."