Since the beginning of its Electronic Commerce Program in 2018, the Commission for the Promotion of Peru for Exports and Tourism (PROMPERÚ) has provided training and specialized technical assistance to more than 2,000 companies in the food, clothing, articles gifts and home decorations and footwear, of which 60% are from Lima and the rest from regions.
Electronic commerce has registered significant growth in recent years and represents an opportunity for Peruvian companies to diversify their markets and expand their exportable offering. In that sense, as in all of Latin America, great growth is expected in Peru that could reach up to 70% annually.
PROMPERÚ's e-commerce program is aimed at small and medium-sized companies (SMEs) exporters and with export potential and has two phases: the e-commerce accelerator that includes training activities and technical assistance on digital marketing, logistics for -commerce, negotiation techniques through digital channels, among others.
The second phase is dedicated to cross-border e-commerce and includes commercial prospective and promotion activities through the most important e-commerce platforms or marketplaces in the target market such as Books, Amazon, Jd.com, etc.
Since 2019, PROMPERÚ has developed more than ten cross-border e-commerce projects for different markets in Asia, Europe and Latin America.
By 2025, the Electronic Commerce Program expects to serve more than 4,000 companies nationwide.
In this context, the promoting agency organized the first Cross-Border Electronic Commerce Forum, which provided a comprehensive vision of the trends, challenges and opportunities in the field of digital commerce at an international level.
In this space, national and international experts shared knowledge, experiences and best practices to drive the growth and sustainability of cross-border e-commerce. Around 120 businessmen participated in person and more than 2,000 people participated virtually.
PROMPERÚ adds this initiative to the actions it has been carrying out to continue promoting the internationalization of Peruvian SMEs through the digital channel, as well as collaboration between the public and private sectors to overcome the challenges and take advantage of the opportunities of this growing trend.