Costa Rica partners with Cirque du Soleil to show Pura Vida to its fans in the United States
The ECHO show will be presented from November 2023 to January 2024 in Atlanta and from February to April in Miami, with a broad presence of the Essential Costa Rica brand
All attendees of the Cirque du Soleil show, 'ECHO', during its US tour in Atlanta and Miami will have the opportunity to experience the narrative of a production that reflects the life philosophy of Costa Rica's 'Pura Vida', connected to nature and sustainability.
This unique collaboration celebrates Cirque du Soleil's 20th touring show, whose story explores the artistic balance of the world around us, nature and animals, emphasizing the influence we can have in creating a better future, as well as the world in which we live. that we want to live.
Carolina Trejos, Marketing Director of the ICT, expressed that Costa Rica is a country where the 'Pura Vida' philosophy of living in harmony and caring for the environment is deeply rooted. “We are honored to be part of this joy-filled production that intertwines the human spirit and the essence of nature, together with the iconic Cirque du Soleil, highlighting the importance of preserving our environment,” she emphasized.
For her part, Lauren Hart, head of Cirque du Soleil's Partnership Strategy, pointed out that 'ECHO''s message organically aligns with the essence of Costa Rica. “This association harmoniously and beautifully combines our art with its landscapes,” she highlighted.
Costa Rica will be present in two priority cities, specifically at Atlantic Station in Atlanta from November 5, 2023 to January 21, 2024, and Gulfstream Park in Miami from February 22 to April 7, 2024. Show attendees in both Cities will be able to win a trip to our country by activating a QR code in a special activation in an experience cube with a tropical forest setting.
As part of the alliance, Cirque du Soleil's content production team traveled to various regions of Costa Rica to record an additional episode of its audiovisual series Cirque RAW, called "PURA VIDA." This fascinating content showcases some of Cirque du Soleil's talent in Costa Rica in person, capturing the essence and stunning landscapes of the destination, specifically Monteverde and Montezuma.
Costa Rica was recently named “Destination of the Year 2024” by Travel & Leisure magazine for the deep connection between nature and sustainability of a destination that is home to approximately 5% of the world's biodiversity and owns more than a quarter of the territory. protected with conservation areas.