From November 14th to 30th, PROMPERU - Peru's Promotion Commission for Exports and Tourism carries out a campaign to promote cultural and gastronomic tourism to promote Peru in Brazil.
Peru Week brings together 141 companies from 15 Brazilian states, 76 operators, 58 Peruvian restaurants in Brazil, 4 airline and aviation consolidators, all promoting the destination with monetary discounts. It is an opportunity for those who want to visit cities such as: Lima, Paracas, Cusco, Puno and Arequipa.
In the first 9 months of 2023 there was a 46% increase in tourists compared to 2022 - in the same period.
The development of tourism in Peru has improved a lot, regardless of the number of stars, but the Peruvian hotel industry has sought excellence in hospitality.
Luxury in Peru lies in the authenticity that the destination provides, for example, the only place in the world that has the Belmond brand and has 6 hotels is Peru, and they have 2 more train companies.
In the country, even simpler facilities such as hostels have a standard of excellence, due to the country's constant investment in training.
Gastronomy is an important ingredient in the tourism economy, and Peru is on the rise with 4 restaurants on The World's 50 Best Restaurants 2023 list, in 1st place on the list is the Peruvian Central, by chefs Pía León and Virgilio Martínez de Lima. Maido came in 6th place, 28th in Kjolle (also from Pía León), 48th in Restaurante Mayta, all in Lima.
Peru Week Brasil includes 58 restaurants in Brazil with full meals starting at R$58.00.
Ceviche was previously preserved only in tumbo (fruit) and the cuisine suffered Spanish influence with the addition of lettuce, pepper, lemon, onion and tiger's milk.
The Andes have varieties of fruits, corn and potatoes.
About Peru on Netflix
There are films about Peru on Netflix, such as Luis Ara's Hidden Treasure, the Spanish romance Until Next Time by Bruno Ascenzo, set in Machu Picchu.
The thermal pools that the film shows are on the Inca trail in Cusco, lasting 4 days and measuring 39 kilometers. There are still other thermal baths in Peru such as: Cocalmayo, Hot Springs, La Calera Thermal Waters, La Calera, Churin La Meseta, Lares, Hot Springs Chacapi, Complexo Mamahuarmi, Conococha, Monterrey, Lares Hot Springs, Chimur, Chancos, El Eden and La Meseta.
There is the Street Food: Latin America series (episode 4) on the streaming platform, for those who want to do a little research before visiting the destination.
Yoga and Spirituality
There is a rise in groups that practice yoga and go to Peru in search of spirituality and contact with the divine, nature and meditation. And there are already itineraries for this niche of people and training for operators and travel agents.
It is the program of the Ministry of Tourism of Peru that trains women in villages to practice experiential tourism, where they learn how to welcome tourists into their homes, ranging from making the bed to preparing breakfast. And they also take visitors to practice family farming.
Indigenous tribes joined the program.
Europeans, Canadians and Australians can check the picture on the wall of these women's homes with their authorization certificates to practice community tourism.
The idea is to welcome more Latin Americans to enjoy the experience of trying on typical clothes, taking photographs, horseback riding and visiting the hot springs.
With so many promotions, it's an opportunity for those who already know Peru to explore Peru and those who don't know it to explore this culturally rich country.
Report: Mary Aquinas
Photo: Promperu Disclosure