The WTTC appoints Gloria Fluxà as President of the Sustainability Committee

Responsible tourism is not just a vision, it is a necessity to care for the planet

(Source: WTTC)

The World Travel and Tourism Council (WTTC) announced the appointment of Gloria Fluxà as the new Vice President of the international organization and Chair of its Sustainability Committee. Fluxà has extensive experience on the subject, since since 2018 she has held the position of Vice President and Director of Sustainability of the Iberostar Group, in which she has defended sustainability initiatives and promoted the company's commitment to responsible tourism.

Furthermore, in her capacity as President of the Iberostar Foundation, she has also demonstrated a dedication to environmental and social causes. Fluxà replaces the co-founder and President of Intrepid Group, Darrell Wade, who took the reins of the Sustainability Committee in 2020. It is worth noting that, in May 2018, Gloria Fluxà was named "Young Global Leader" by the World Economic Forum , for their efforts to promote sustainable tourism, particularly in the area of ​​marine and ocean preservation through the "Wave of Change" movement. This initiative focuses on promoting reductions in plastic consumption, sustainable fishing practices and improving coastal health.

Gloria Fluxà stated: “I am honored to take on this role, supporting our industry's commitment to driving meaningful change. Responsible tourism is not just a vision, it is a necessity for our planet and the well-being of our communities.”

Meanwhile, Julia Simpson, President and CEO of WTTC, said: “Gloria's impressive track record, her dedication to sustainability and her vision of harmonizing economic growth with environmental preservation and social impact, make her the perfect person to her new role as Vice President of the WTTC and President of the Sustainability Committee. I would like to thank Darrell for his hard work and dedication to the position over the past few years. His contribution has been invaluable.” 

During its recent Global Summit in Rwanda, WTTC also announced the appointment of Greg O'Hara, founder and Senior Managing Director of Certares Management LLC, as its new Chairman of the WTTC Board of Directors, bringing his extensive experience and leadership to the advisory body. global tourism. Under this new leadership, the WTTC and its members will advance the global travel and tourism sector towards a more sustainable future.

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