This flagship event, a key part of the 2023 marketing strategy, aims to reinforce the global visibility and awareness of Seychelles as a versatile and captivating tourism destination.
Scheduled to take place from November 29 to December 2, 2023, the Experience Seychelles Mega Fam event has attracted 65 distinguished travel agencies and media partners from around the world. The participating delegates, who arrived on Emirates, Qatar, Turkish and Aeroflot flights, were warmly welcomed upon landing at Pointe Larue International Airport, Seychelles, on November 29, by Ms. Bernadette Willemin, Chief Marketing Officer of Destinations, along with his team and representatives from Mason's Travel, Creole Travel Services and 7° Sur.
The CEO expressed her satisfaction, stating: "This is a first for our destination and we are delighted to end the year on such a high note. Our return on investment in this project will include extensive publicity in our various markets. This marketing effort "aims to provide first-hand experience and information about our destination to travel agencies, helping them market and promote it more successfully to their clients."
The four-day itinerary includes a welcome reception, a two-day experiential tour and a cultural evening showcasing the rich cultural tapestry of Seychelles. The Constance Ephelia Resort will serve as the accommodation venue for the event, where a welcome cocktail party was organized in the presence of the Principal Secretary Tourism, Mrs. Sherin Francis.
In addition to this groundbreaking event, Tourism Seychelles has already organized over 90 fam trips and over 85 press trips in 2023, reinforcing its commitment to promoting Seychelles as a premier tourism destination.
The Experience Seychelles Mega Fam event has received significant support from local partners, including three notable hotel properties: Constance Hotels & Resorts, Constance Ephelia Resorts, Hilton Seychelles and Laïla, Seychelles, a Tribute Portfolio Resort. Additionally, four destination management companies, namely Creole Travel Services, Masons Travels, 7 Degree South and Summer Rain Tours, are actively participating as partners.
Air Seychelles, the national airline, together with Seychelles Breweries and Trois Freres Distillery, also contribute to the success of the mega event.