FITUR will present technological trends for managing tourist reservations at TRAVEL TECHNOLOGY 2024

Software and service solutions for the tourism industry, online booking platforms for travel agencies, voice assistants with artificial intelligence, innovation and technology consulting, web and marketing projects,
Wi-Fi developments, digitization, price managers or revolutionary methods of payment will be some of the main proposals that will meet at FITUR TRAVEL TECHNOLOGY 2024 from January 24 to 28, 2024 at IFEMA MADRID.

Companies from countries around the world such as the United States, the United Kingdom, Germany, France, Italy, the United Arab Emirates and Singapore, among others, will reveal at FITUR TRAVEL TECHNOLOGY the technological trends destined to revolutionize the way in which travelers plan and book their experiences. Furthermore, in the field of
hotel innovation and technology consulting, visitors will learn about digital solutions that help achieve business objectives, personalized web projects and online marketing developments with which to enhance the growth of the hotel sector.

Another of the present developments will be managed Wi-Fi solutions in the hospitality markets, with continuous innovation that offer a network capable of absorbing the spectacular increase in Internet consumption, provide high added value services and turn Wi-Fi into the technical basis. for the digital transformation
of clients. Added to all this is software to help SMEs in the sector become more competitive through the digitalization and automation of human resources tasks and processes.

Regarding payment systems, one of the segments with the most and greatest revolution in recent years and that has changed the customer experience, will also have its place in FITUR TRAVEL TECHNOLOGY.

Among the technological developments that can be seen in this area is a new payment method in hospitality, whose activation is carried out directly in the reservation engine or in the CRM so that it can be easily used and which, in addition, can integrate a BNPL (Buy Now Pay Later).

Platforms and booking engines
The way in which travelers manage hotel reservations has changed in recent years with a growing presence of intelligent reservation systems, virtual assistants, Artificial Intelligence or augmented reality. The crucial role of these developments represents an opportunity for technology companies that want to become an indispensable ally for hoteliers, vacation rental managers and B&B owners. Therefore, among the many innovative developments that will be shown at the fair, there is an optimized reservation engine that
multiplies direct reservations with dynamic pricing tools, suggesting rates according to demand, seasonality and competition and increasing occupancy and revenue.

You can also check the operation of a platform that acts as an always active price manager and that also allows you to intervene and control the price manually, ensuring that the hotel rooms have the correct price every night. Designed specifically for the
independent hotelier, this product is quick to implement, intuitive to use, easy to understand and completely transparent.

Plus, it saves you time comparing rates to the competition and will ensure you never leave money on the table.

In short, FITUR TRAVEL TECHNOLOGY 2024 will be the space where, together with international and Spanish companies and experts, avant-garde solutions are presented that, in addition to improving and optimizing the traveler's experience, promote specialization, marketing and monitoring of results.
companies in the sector.

The IA for Tourism Awards 2024
Aware of the growing importance of Artificial Intelligence, SEGITTUR and FITUR have called the first edition of the competition for technological solutions developed with AI for tourism, “The IA for Tourism Awards 2024”, which will recognize the best AI 2024 solution for the sector. With the presidency of SEGITTUR, the awards ceremony will be on January 25 at Fitur Know-How & Export after deliberation by the jury made up of professionals from the world of tourism and technology.