Orchard Media and Events Group had a great participation at IBTM World
The world's leading event for the meetings, incentives, conferences and events industry, held annually in Barcelona, closed with the presence of important international representatives
In this context, Travel2latam had the opportunity to speak with Tim Powell, Director of Orchard Media and Events Group based in Wales, which works closely with the Welsh Government on IBTM.
What does participating in this fair mean to you?
Meet in Wales, as our stand is called, is a regular visitor to IBTM in Barcelona because it is a very central point for the industry worldwide. We have had visitors from the US, Australia and all over Europe, all interested in seeing what Wales has to offer in terms of business events.
With what objectives do you come to this exhibition?
The aim is to showcase the visitor attractions and industry that Wales has to offer. We are a beautiful country, obviously part of the UK, and we want to be an attraction in our own right for anyone who wants to host their conference, awards or conventions. In Wales we have the infrastructure and an incentive market, so we have everything that might attract an event organizer or a body that wants to do something in Wales.
How have you been promoting yourself and what is your plan for next season?
We are very fortunate to work with Alistair Turner, who plays an important role at IBTM. He is the one who produces the trend report on the state of the industry. That's why we work very closely with him and our delegation leader, Helith Williams, who has been on a platform talking about the current state of the industry and also from a Welsh perspective, about how we perceive the industry at the moment as symptomatic of the rest of the world.