NH Hotels & Resorts enters the world of video games and for the first time will have a virtual resort on 'The Island', an experience in Fornite led by TheGrefg, one of the most important content creators in the world with 11.6 million followers on Twitch.
The hotel brand thus enters the virtual universe in the Fortnite show, one of the most popular and consumed games in the world with an average of 237 million monthly active players. All this, within the framework of Gamergy 2023, one of the main events in the world of e-sports and entertainment, where 40 top streamers from Spain and LATAM will meet on December 17 to compete and make the biggest gaming show of the year.
It is precisely in the game owned by Epic Games, Fortnite, where all the action will take place. Participating streamers will find themselves on an island full of tests with six maps built exclusively for the occasion. The virtual NH resort will be the main location of the game in 'Color Switch', one of the maps where all the action takes place. The game, which will take place in the pool, terraces and in the outdoor area of the hotel, consists of players having to place themselves in the pool just above the color they are playing at that moment in order not to be disqualified.
'La Isla' plans to break audience records through this competition, which is estimated to last approximately four hours. During this time, content creators will experience various dynamics both in the online world designed for action, and in the stadium itself in person before the 3,000 attendees who will be in the stadium.
A virtual and real resort
The first virtual hotel in the Fornite universe is inspired by NH Marina Portimão Resort, the brand's first resort in Europe. This hotel is located in front of Portimão's marina. It offers unique views of the Arade River and the town of Ferragudo, and is a short walk from Rocha beach, as well as the town's shops and restaurants. Strategically located in the center of the Algarve region, recognized for its incredible coastline and white sand beaches, it has three swimming pools and direct access to golf courses, casinos, all types of water sports and an unforgettable leisure offer.