This year, Peru had a leading presence on the world stage, thanks to the work carried out by the Commission for the Promotion of Peru for Exports and Tourism (PROMPERÚ) to promote the best that our country offers in tourism, exports and business investments. .
In that sense, at the end of 2023, the actions developed resulted in commercial commitments in exports for USD 1,346 million, investment for USD 106.7 million and S/ 316 million in business opportunities in tourism.
Regarding activities carried out to promote Tourism, in 2023, 51.6 million people were reached with campaigns carried out at the national and international level; Likewise, 580 entrepreneurs benefited from the fairs and business conferences that generated S/ 316 million in business opportunities.
During this year, 1,203 companies in the sector were trained through the Virtual Classroom and the Commercial Program for Tourism Companies and 1.2 million passengers were mobilized through strategic alliances with the private sector.
For its part, in Exports, USD 1,346 million in business opportunities were reached as a result of 180 trade promotion activities, in which more than 2,020 export companies from the agribusiness, various manufacturing, clothing industry and decoration, export of services and fishing products.
In the Export Route program, 7,811 companies were assisted nationwide, of which 1,634 shipped 2,668 products for more than USD 10,600 million to 160 markets. Likewise, the search for information that allows international exporters and buyers to carry out commercial transactions led to the Exportemos.pe portal receiving 515 thousand visits, the Infotrade 22 thousand and the Peru Marketplace 72 thousand.
As part of the export promotion activities, the 30 PROMPERÚ Commercial Offices Abroad (OCEX) held a total of 1,530 business agendas that generated 12,821 business meetings; They promoted 7,408 participations of Peruvian companies and 6,943 international buyers; and produced 133 market reports and 125 investor profiles.
In addition, 1,800 queries from Peruvian companies and more than 1,300 commercial requirements from foreign buyers were answered.
On the other hand, the activities carried out to promote Business Investments generated USD 106.7 million in investment commitments from three foreign companies. 180 companies from abroad interested in evaluating investment opportunities in Peru were recruited and 10 events were held in the United States, Spain, Germany, the United Kingdom, Canada and the United Arab Emirates, among other markets.
Likewise, the filminperu.com page received 19,494 visits, and 45 attentions were paid to audiovisual productions. It is important to highlight that the premiere campaign of “Transformers: The Awakening of the Beasts” had 240 million impacts, was seen by 14.5 million people and received the IAB MIXX Award for the best use of digital tools by the State.
This year, activities to highlight the country's image, campaigns were developed aimed at strengthening national pride and identity, revaluing our tourist heritage, gastronomy and culture. Thus we had activities for the 12 years of the Peru Brand, Peru Jam, “Peru, country of infinite gifts”, “The best culinary adventure is in Peru”, reaching 22,030,567 people and a total impact of 100,710,407; in addition to the circumnavigation of the BAP Unión de la Casa Perú and the Marca Perú sail.
These achievements commit the PROMPERÚ team to continue making its greatest effort to contribute to the sustained and decentralized growth of the country through the promotion of tourism, exports, business investments and the country's image.