As Amadeus for Destinations continues its expansion in the Americas, Amadeus Media Solutions, which provides Destination Management Organizations (DMOs) and Convention and Visitors Bureaus (CVBs) with insight holistic approach to its digital advertising campaigns, has also expanded to the region this year. Having successfully operated in the Europe/Middle East/Africa (EMEA) region for over 2 years, Amadeus now offers the same level of service to our customers in the Americas.
This bespoke advertising solution is based on Amadeus' proprietary Demand Side Platform (DSP), which is already operational for clients with global campaigns covering the Americas, with the most recent expansion to the United States.
A unique value proposition for destinations
The Amadeus Media Solutions team works with DMOs and CVBs to help attract visitors to their destinations through digital media campaigns. Starting from the campaign strategy, the Amadeus team provides a wealth of information by studying search and booking trends before launching a
campaign. Likewise, the company's proprietary advertising platform allows for tailored campaigns to better reach people with real travel intentions, and optimizes media spend with AI-based machine learning models. Conversions in digital campaigns and their economic value, that is, the data that shows that people ended up visiting that destination, are attributed using proprietary Amadeus technology and valuable insights from our advertising technology partners.
The additional value that the Amadeus media solution brings to DMOs and CVBs is substantial. By offering media campaigns designed to reach relevant audiences, and the conversion attribution that comes with it, Amadeus enables these customers to:
Show your offers to potential visitors who are evaluating various destinations through multiple digital channels;
Know your return on advertising investment (ROAS) and demonstrate the economic value of your media campaigns; and
Advertise in the media at each step of the traveler's journey, from inspiration to reservation.
Customers using Amadeus Media Solutions have found that their collaboration with Amadeus has exceeded their expectations.
"The collaboration with Amadeus has been fundamental in the last four years to promote tourism in Colombia. It has encouraged us to expand our promotion among travelers and travel agencies, showcasing our destinations. There has been a significant increase in travelers choosing Colombia as your preferred travel destination.
Initially aimed at priority European markets, we have successfully replicated this strategy in other countries. Amadeus' valuable contribution is evident in crucial data on booking trends, airlines, destination and origin cities. This information has been instrumental in helping us make informed decisions and has contributed significantly to our continued success," said Carmen Caballero, president of ProColombia, Colombia's DMO.
Scott Falconer, Executive Vice President, Media Solutions, Hospitality, adds: "Amadeus is pleased to offer Amadeus Media Solutions to customers in the Americas. Through customized segmentation, DMOs and CVBs are now able to achieve their objectives and discover new opportunities throughout every step of the traveler's journey. We look forward to strengthening these new partnerships."