Aruba Latin America marketing meeting: 2023 count and 2024 planning

The presentation was given by the ATA Latin America team, which showed the excellent results that the market has obtained in 2023 and its plans for 2024. 

It should be noted that the Latin American market has grown by 53% until October versus 2022 and 28% versus 20219. It is estimated that the Latin American market will close 2023 with a growth of 27% versus 2019. 

One of the most interesting results of the presentation was the one focused on big plays, in which it was possible to identify that more than 41 thousand outbounds were generated to hotels and partners in Aruba, more than 12 thousand to flights and more than 13 thousand to packages , which means that there is interest among Latinos in traveling to Aruba. 

Regarding PR, there are very interesting results with a growth of 78% versus 2022 and 81% versus 2019. Regarding trade, 56 cooperatives were carried out with Tour Operators, multiple trainings and events in the different markets; But the most interesting thing has been the opening of new air routes in 2023, such as Wingo's Aruba-Cali route in July and the recently inaugurated LATAM Airlines route in December from Aruba-Lima. 

In 2024, planning is focused on transmitting the Aruba Effect in Latin America, generating innovation projects in content, communications and use of technology with a focus on tourism, as well as continuing the efforts and continuous promotional work together with the partners of business both in Aruba and in each of the markets.