Civitatis aims for 50% global growth by 2024
The company recently celebrated the arrival of 10 million travelers in 2023, an increase of 31%, and a significant expansion in agreements with suppliers during the year
With an unwavering focus on relentless expansion, Civitatis, the leading technology platform for booking Spanish-speaking activities, day trips, guided tours and excursions around the world, both in the B2C and B2B channels, has set out to an ambitious global growth of 50% in travelers by 2024.
This news follows the company's recent announcements of reaching a milestone of 10 million travelers by the end of 2023, a 31% increase over 2022, and experiencing a significant expansion in the number of product and supplier partnerships by the end of 2023. 2023, reaching a total of 87,000 products supplied by 6,000 partners.
Following the strategic appointment of regional directors in crucial Latin American markets such as Mexico, Argentina and Colombia, who will act as country managers in these territories to provide Civitatis with the necessary means to address the diverse regional needs, the company foresees triple-digit growth in these regions.
Confirming Civitatis' growth projections, this week the company took first place in the annual ranking of Spanish companies likely to become "unicorns" - startups with a valuation of 1 billion dollars - published by the leading economic newspaper in Spain Expansion.
Civitatis' recent growth and success has been driven by the company's internationalization strategy, focused on Spanish-speaking markets such as Latin America, which has allowed it to access top-level suppliers and thus expand the diversity of offers available to clients. B2B and B2C. In addition to having a deep understanding of market dynamics and an unwavering commitment to excellence, Civitatis has also expanded its network of service providers and increased investments in marketing efforts.
Looking ahead to 2024, its CEO Alberto Gutiérrez states: "As we head into 2024, our firm commitment to relentless expansion remains stronger than ever. Our projected 50% global growth in travelers reflects the ambition and strategic plan of "We are excited about the opportunities ahead, especially in key Latin American markets such as Mexico, Argentina and Colombia, where our regional directors will play a key role in adapting our offering to meet diverse regional demands."