We invite children to be the creators of the brand's calendar, through drawings focused on sustainability, said Pilar Morales, director of this area at the chain. And the result, she assured, was wonderful. We received 37 drawings, all with a concept, an explanation and a purpose, which confirms that it is in children where the execution of the best practices with nature lies.
Owners of the Future is a contest with four categories, each with a theme. Little seeds, to highlight the importance of animals; Little Explorers, focused on the care of forests and jungles; Guardians of the Planet, in search of ideas about caring for water and energy and Great Visionaries, with the theme of single-use plastics and the non-pollution of rivers and oceans.
The network selected the drawings that accompanied the twelve months of the year, awarded the winners and highlighted this exercise done as a family.
“By germinating actions with an impact on sustainability we contribute to guaranteeing a future. All the drawings are inspiring, but the most important thing is to raise awareness in these generations, who even have better practices than adults,” noted Pilar Morales.
From 2024, the chain's calendar will be made up of drawings by the children of officials with their vision on sustainability. Paula Morales, marketing director, assured that as a company they can continue into the second generations, be part of the path to cultivate love for a kinder world; decide better today to have a better future, she expressed.
Dueños del Futuro awarded Salomé and María Fernanda Vargas, María del Mar Padilla, Melanie Sofía Guerrero, Luciana Rojas, Alejandro Pérez. Selva, Dylan Ortiz, Isabela Giraldo, María Camila Cangrejo, Sara Lucía Ramírez, Jade Valentina Escobar, Isabela Cuasquer Duarte, Hawar Granados, Luisa Fernanda Prieto, Juan David Prada, Sofía Rodríguez.