The agreement will allow buyers and travel agencies connected to Sabre to sell traditional EDIFACT content, as well as have competitive access to NDC offers from British Airways, Iberia, Aer Lingus and Vueling - including additional Price Points and ancillary services - through the marketplace Sabre's global travel digital platform. This improved content will provide travel agencies with a wider range of options to compare and buy, while travelers will benefit from an improved experience with more choice and transparency. Sabre and IAG airlines are working closely and will communicate as NDC content is rolled out to Sabre-connected travel agencies on a company-by-company basis.
The agreement between Sabre and IAG highlights the sector's shift towards modern travel retail, where airlines can differentiate their offerings and provide more personalized experiences to travelers. Both Sabre and IAG are committed to advancing the NDC standard as a key component in the industry's evolution towards modern airline retailing, enabled by offer and order.
"Sabre has a significant global footprint, and we look forward to making our enhanced and modernized NDC content available to travel agencies and travel buyers around the world," said María Jesús López Solás, Chief Commercial Officer, Network Development and Alliances. from Iberia. "The future of travel is in retail and our airlines have been investing significantly in further improving the traveler experience. We want our travel agencies to be able to offer the best possible products to our customers."
This agreement is another milestone in IAG's strategy to adopt digital retail practices and offer more opportunities for customers to access NDC content.
The partnership with IAG demonstrates Sabre's continued commitment to driving value and serving the diverse interests of the global travel ecosystem.
"We are very excited about what lies ahead. The travel industry is entering a new era of personalized selling that will bring better experiences for travelers and new revenue opportunities for airlines and travel agencies," said Roshan Mendis, commercial director of Saber Travel Solutions. “It is fantastic to work with a strong and forward-thinking partner like IAG, who are as committed as we are to driving the industry forward.”