“Over the past five years, the conversation about adopting cloud technologies in the hospitality industry has been constant. Today, thanks to new tools that simplify data migration and archiving processes, real action is finally happening and total transformation seems inevitable,” comments Gustavo Moussalli, VP of Sales Oracle Latin America, who provides 5 predictions in the industry for this 2024:
1. Concrete cloud adoption: from conversation to action
After years of preparation, the hotel industry is finally leaving the planning phase and actively embracing cloud technologies to boost its efficiency and operational capabilities. Solutions specifically designed for the sector are helping to eliminate silos and friction in key areas, allowing customers (both external and internal) to be offered a unified experience as they demand.
2. Innovation focused on AI to improve experiences and efficiency
AI-powered automation will continue to lead the way: from streamlined check-in processes to personalized experiences, hoteliers will actively explore cutting-edge technologies. AI will streamline workflows, from real-time personalized suggestions to precise
staffing optimization, revolutionizing customer service and operational efficiency.
3. Increased demand for technological talents
With the aforementioned acceleration in digital adoption and transformation processes, we anticipate an increase in demand for technology-driven consulting services. Organizations will actively seek expert guidance to optimize the implementation of their unified cloud hospitality platform.
4. Reinforced focus on security and compliance
Using expert advice will help not only optimize operations and the use of available tools, but also ensure that they meet the latest data security and regulatory compliance standards – a priority for companies in the sector.
This will be critical to safeguarding data integrity, protecting guest privacy, and ensuring alignment with global regulations, especially for those organizations looking to scale quickly and meet sovereign data residency requirements.
5. The role of the IT area: from business function to strategic imperative
In the hotel sector, technology has gone from being a back-office necessity to a strategic and vital component of the business. This transformation is redefining the role of those who lead Information Technology areas (CIOs), accelerating
innovation, rapid experimentation and continuous improvement.
The infusion of talent from various industries will significantly impact the market, with CIOs from diverse backgrounds contributing innovative strategies, driving both progress and innovation within the world of hospitality.
Source: Oracle.