PROMTUR Panama and Air Europa renew their alliance to continue promoting the destination by encouraging the sale of tickets to Panama and the promotion of the country's tourist attractions in France, Spain and Germany. The duration of this agreement is for 24 months and it is estimated that it will have an economic impact on the country of more than 430 million dollars. During the first year of this alliance, profits are estimated at 216 million dollars.
Fernando Fondevila, CEO of Promtur Panama, referred to this alliance as confirmation of the destination's positioning towards the European market "focused on promoting Panama's relationship with strategic allies, this renewal of the alliance with Air Europa is part of a series of actions developed at an international level, which represents the opportunity to position the destination and encourage demand and continue attracting European tourists from key markets for the country.”
This alliance seeks to maintain the efforts that have proven to be effective in transforming investment into visits to the destination. Among the elements that leverage this work are the airline's online platforms, the digital magazine “Europa”, its social networks, the website www.aireuropa.com and its newsletter. This alliance also takes into consideration advertising in various digital media formats in this key market.